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Kindle Price: $19.08
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by [Holden, Reed, Burton, Mark]
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Kindle Edition


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Length: 245 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

Product Description

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

From the Inside Flap

Face facts: Customers have never met a price they liked. And they will use every trick in the book to get you to lower your prices and give up profits. The typical business response is to discount, discount, discount?resulting in less revenue and lower profits.

In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution?one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.

Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing?no matter what customers are saying or how fierce the competition. By following the ten simple rules outlined in Pricing with Confidence, you will be able to hold steady or even raise prices while your customers experience increased value for every dollar they spend. The result is increased revenues and profits.

Pricing with Confidence is a road map for senior leadership in sales, marketing, finance, and pricing to work together to outperform the competition. Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.


Product details

  • Format: Kindle Edition
  • File Size: 1966 KB
  • Print Length: 245 pages
  • Page Numbers Source ISBN: 0470197579
  • Publisher: Wiley; 1 edition (18 May 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0086I1VG0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #385,292 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.3 out of 5 stars 29 reviews
Reg Nordman
5.0 out of 5 starsIf you have anything to do with Selling ( and want to make more money) you need this book
15 June 2011 - Published on Amazon.com
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2 people found this helpful.
FM
3.0 out of 5 starsVery limited scope
2 January 2014 - Published on Amazon.com
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4.0 out of 5 starsRead on a Kindle
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Ed Kless
4.0 out of 5 starsMakes the complex topic understanding
1 July 2009 - Published on Amazon.com
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3 people found this helpful.