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Priceless: The Myth of Fair Value (and How to Take Advantage of It) by [William Poundstone]

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Priceless: The Myth of Fair Value (and How to Take Advantage of It) First Edition, Kindle Edition

4.3 out of 5 stars 197 ratings

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Review

"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" BBC Focus "[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" BBC Focus "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. Business Week "Bright analysis of the psychology of pricing ... readable and revealing." Kirkus Reviews "Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." The Times "Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." The Times "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. Business Week "All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." The Big Issue --This text refers to an alternate kindle_edition edition.

Book Description

--This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B003DRO5OY
  • Publisher ‏ : ‎ Hill and Wang; First edition (5 January 2010)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1071 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 349 pages
  • Customer Reviews:
    4.3 out of 5 stars 197 ratings

About the author

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William Poundstone is the author of two previous Hill and Wang books: Fortune's Formula and Gaming the Vote.

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4.3 out of 5 stars
4.3 out of 5
197 global ratings

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Top review from Australia

Reviewed in Australia on 16 August 2017
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Top reviews from other countries

Cosmin Lapovita
5.0 out of 5 stars Product quality, marketing and price the formula of success
Reviewed in the United Kingdom on 16 January 2021
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One person found this helpful
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Mr. Leslie O. Green
5.0 out of 5 stars An excellent book which is easy to read and full of real life examples
Reviewed in the United Kingdom on 28 September 2014
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2 people found this helpful
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tmwsh
2.0 out of 5 stars Endless recycling of, a book which I found almost ...
Reviewed in the United Kingdom on 2 October 2016
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4 people found this helpful
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Auguste Dupin
5.0 out of 5 stars Great introduction to behavioural economics and pricing psychology
Reviewed in the United Kingdom on 11 February 2018
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2 people found this helpful
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JSed
5.0 out of 5 stars Good read and interesting concepts about modern day pricing
Reviewed in the United Kingdom on 24 June 2019
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One person found this helpful
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