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Predictably Irrational: The Hidden Forces that Shape Our Decisions Paperback – 13 May 2009

4.5 out of 5 stars 1,619 ratings

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Product details

  • Paperback: 304 pages
  • Publisher: Thorsons/Element - GB; revised and expanded edition edition (13 May 2009)
  • Language: English
  • ISBN-10: 0007256531
  • ISBN-13: 978-0007256532
  • Product Dimensions: 13 x 2.5 x 19.7 cm
  • Boxed-product Weight: 381 g
  • Customer Reviews: 4.5 out of 5 stars1,619 customer ratings
  • Amazon Bestsellers Rank: 1,033 in Books (See Top 100 in Books)

Product description

Review

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why―much more often than we usually care to admit―humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

About the Author

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.

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Alok Kejriwal
5.0 out of 5 stars Just get this book. That's it.
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Susan Stepney
5.0 out of 5 stars Several of the examples will be useful to help avoid faulty reasoning in certain cases
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5.0 out of 5 stars Brain-exploding potential!
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Adrian Haberberg
4.0 out of 5 stars A good book, but there are better ones out there
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T. Wilson
5.0 out of 5 stars Don't dither, just read it now!
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CyberBr1an
5.0 out of 5 stars Enjoyable, well written book. Learn why everybody is intrinsically irrational.
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5.0 out of 5 stars Interesting read
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Matt
5.0 out of 5 stars An insightful journey of our daily decisions
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N Mehta
5.0 out of 5 stars Absolutely great book!
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5.0 out of 5 stars Interesting, well written
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Chirag Patel
4.0 out of 5 stars We are all irrational
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5.0 out of 5 stars Amazing insights
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4.0 out of 5 stars Good book
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5.0 out of 5 stars Cannot wait to read on
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