$30.64
  • + $11.23 Delivery
In stock.
Ships from and sold by Amazon US.
Pre-Suasion: A Revolution... has been added to your Cart
Other Sellers on Amazon
Add to Cart
$41.69
+ FREE Delivery
Sold by: Book Depository UK
Add to Cart
$41.70
+ FREE Delivery
Sold by: BuyGlobal
Add to Cart
$45.13
+ FREE Delivery
Sold by: PBShopUK-au TRACKED
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Pre-Suasion: A Revolutionary Way to Influence and Persuade Hardcover – 6 Sep 2016

4.5 out of 5 stars 4 customer reviews

See all 8 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Hardcover
$30.64
$30.64
International Product from outside Australia

Browse our most popular books based on sales
Find your next great read. Shop best selling books

Amazon Global Store

  • International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions.
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store.
click to open popover

Frequently bought together

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
  • +
  • influence: The Psychology of Persuasion
Total Price: $47.75
Buy the selected items together

Browse our most popular books based on sales
Find your next great read. Shop best selling books

Product details


Product description

Review

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years."--Amy Cuddy, Associate Professor of Business Administration at Harvard Business School, and author of Presence

"Extends the science of persuasion in several important ways....an essential tool for anyone serious about science-based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."--Forbes

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."--Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take

"Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people's minds and rearrange what you find there."--New York Post

"No psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini--authoritative, original, and immediately practical."--Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."--Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick

"[Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics...detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible."--Publishers Weekly

"A fascinating and engaging glimpse into the world of persuasion, and it's a lot more pervasive and evanescent than we might think."--BizEd

"Books employing social science are very popular these days, but so are books on workplace culture. Pre-Suasion reminds us that there is a connection between the two, that using insights from behavioral science and social psychology can yield huge dividends if used accordingly and ethically."--800CEOREAD

"Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced....chapter after chapter piles on the experimental evidence from the field and the lab....Scholars, teachers and researchers will find the endnotes invaluable, because here, with his usual clarity and charm, Mr. Cialdini addresses academic concerns--such as the debate about the persistence and strength of change that can be produced in a brief lab study or field intervention--and explains many studies in detail, with more anecdotes to illustrate them....the overall message of this book is compelling."--The Wall Street Journal

About the Author

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.

4 customer reviews

4.5 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-4 of 4 reviews

2 May 2018
Format: Kindle EditionVerified Purchase
29 December 2017
Format: Kindle EditionVerified Purchase
4 January 2018
Format: Kindle EditionVerified Purchase
9 September 2017
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 306 reviews
EQ Expert
5.0 out of 5 starsMost interesting book I have read this year
31 October 2016 - Published on Amazon.com
Verified Purchase
78 people found this helpful.
Jason Fladlien
5.0 out of 5 starsThis is not an optional read if you're in business or want to be in business
9 February 2017 - Published on Amazon.com
Verified Purchase
34 people found this helpful.