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Pre-Suasion: A Revolutionary Way to Influence and Persuade by [Robert B. Cialdini]

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Pre-Suasion: A Revolutionary Way to Influence and Persuade Kindle Edition

4.5 out of 5 stars 1,528 ratings

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Book Description

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. --This text refers to the paperback edition.

Review

"Robert Cialdini is perhaps the foremost expert on effective persuasion....Cialdini' s latest book, Pre-Suasion, builds on that work, arguing that the best persuaders aren't merely eloquent charmers with well- crafted, finely tuned arguments; they're also creative preparers who focus on finding the best ways to launch their offers and ideas....The book provides a vast catalogue of research and techniques, many of them marketing related."--HARVARD BUSINESS REVIEW

"[
Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics...detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible."--Publishers Weekly

"A fascinating and engaging glimpse into the world of persuasion, and it's a lot more pervasive and evanescent than we might think."--
BizEd

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."--
Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take

"Best Sales and Marketing Book of 2016."
--Geoffrey James, Inc.com

"Books employing social science are very popular these days, but so are books on workplace culture.
Pre-Suasion reminds us that there is a connection between the two, that using insights from behavioral science and social psychology can yield huge dividends if used accordingly and ethically."--800CEOREAD

"Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book
Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people's minds and rearrange what you find there."--New York Post

"Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced....chapter after chapter piles on the experimental evidence from the field and the lab....Scholars, teachers and researchers will find the endnotes invaluable, because here, with his usual clarity and charm, Mr. Cialdini addresses academic concerns--such as the debate about the persistence and strength of change that can be produced in a brief lab study or field intervention--and explains many studies in detail, with more anecdotes to illustrate them....the overall message of this book is compelling."
--The Wall Street Journal

"Extends the science of persuasion in several important ways....an essential tool for anyone serious about science-based business strategies.
Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."--Forbes

"Fascinating and useful read. An instant classic."
--Michael Mauboussin

"No psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini--authoritative, original, and immediately practical."--
Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving

"Robert Cialdini's
Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."--Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick

"The great social psychologist RobertCialdini has written another timeless and indispensable book about thepsychology of influence. I'll be recommending it for years and years."
- Amy Cuddy, author of Presence --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B01A6DJD7Q
  • Publisher ‏ : ‎ Cornerstone Digital; 1st edition (8 September 2016)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 12420 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 352 pages
  • Page numbers source ISBN ‏ : ‎ 1501109790
  • Customer Reviews:
    4.5 out of 5 stars 1,528 ratings

About the author

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Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.” Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science &amp; Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 40 languages and is a New York Times Bestseller.

His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon &amp; Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

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Top reviews from Australia

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Top reviews from other countries

Arron Tolan
4.0 out of 5 stars A true authority on persuasion
Reviewed in the United Kingdom on 4 February 2018
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24 people found this helpful
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Prashant
1.0 out of 5 stars Author fooled it's reader by adding 200 reference pages at the end
Reviewed in India on 4 August 2018
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Prashant
1.0 out of 5 stars Author fooled it's reader by adding 200 reference pages at the end
Reviewed in India on 4 August 2018
This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.
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56 people found this helpful
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John Bremner
5.0 out of 5 stars Do you consider yourself a clever person? That means you can learn from this book!
Reviewed in the United Kingdom on 1 February 2018
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10 people found this helpful
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Red Review
5.0 out of 5 stars This will keep you interested.
Reviewed in the United Kingdom on 13 March 2018
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4 people found this helpful
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Striver
5.0 out of 5 stars Provocative and Persuasive
Reviewed in the United Kingdom on 10 October 2016
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3 people found this helpful
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