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Positioning: The Battle for Your Mind by [Ries, Al, Trout, Jack]

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Positioning: The Battle for Your Mind Kindle Edition

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Length: 228 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there

• Position a follower so that it can occupy a niche not claimed by the leader

• Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name

• Build your strategy around your competition's weaknesses

• Reposition a strong competitor and create a weak spot

• Use your present position to its best advantage

• Choose the best name for your product

• Determine when-and why-less is more

• Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

From the Back Cover

"One of the most important communication books I've ever read. I highly recommend it!"
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.


Product details

  • Format: Kindle Edition
  • File Size: 1775 KB
  • Print Length: 228 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (3 January 2001)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B006B7LQ90
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #41,154 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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TOP 1000 REVIEWER
8 November 2017
Format: Kindle Edition
One person found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 262 reviews
Oliver Gray
5.0 out of 5 stars Great book, even more applicable in 2017 than it probably was in 1978
6 November 2017 - Published on Amazon.com
Verified Purchase
9 people found this helpful
Guo LI
5.0 out of 5 stars Undoubtedly classic, today is also a business guide
22 November 2018 - Published on Amazon.com
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4 people found this helpful
Abi Noda
4.0 out of 5 stars A must-read for marketers and entrepreneurs
28 January 2014 - Published on Amazon.com
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12 people found this helpful
Xavier Lott
5.0 out of 5 stars You Need Positioning
13 October 2018 - Published on Amazon.com
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One person found this helpful