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Poke the Box MP3 CD – Unabridged, 5 January 2016
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We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.
We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.
We invest in companies based on how they did last quarter, not on what they're going to do tomorrow.
So why are we surprised when it all falls apart?
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters--your ability to create and learn from change.
Poke the Box is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you've done it before, but along the way, someone talked you out of it.
We need your insight and your dreams and your contributions. Hurry.
About the Author
Seth Godin is the author of eighteen international bestsellers--including Purple Cow and Tribes--that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.
- Publisher : Brilliance Audio; Unabridged edition (5 January 2016)
- Language : English
- ISBN-10 : 1511366109
- ISBN-13 : 978-1511366106
- Dimensions : 16.51 x 1.59 x 13.97 cm
- Customer Reviews:
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I admire the way that Godin is so passionate. I believe that learning from failure is extremely important and its something I use in my work a lot to motivate individuals who are struggling. However, the lack of substance and the overall lack of anything resembling a coherent way forward lead to this being a patchy read. I have taken some things from the book. But they are more from me reflecting and then making several leaps, you are not going to be able to use anything on show here directly. If you want an inspirational book that espouses the above ideas then this is for you. If you want a management book with lots of guidance and structure then you should avoid.
Seth Godin is one of those people that if he did not exist, he would surely be invented by central casting. With his on trend shaven head and constant querying of the traditional way of looking at things, he is a familiar figure on the internet of Ted Talks and Wired articles. He produces a remarkably frequent and lively blog that is well worth subscribing. He is also a regular speaker at the sort of marketing / Shoreditch trendy web events, where he is an engaging and likeable speaker. Indeed once you have heard him speak, it is easy to imagine him reading the book aloud to you.
His books are generally fairly short, and what they lack in research or analytical depth, they make up for in vigour. Fair to say that his stuff is all fairly one note, and if you really don’t like it, fair enough.
Fittingly for a marketing man, this is a call to action, to be unconventional, and to make things happen. It is upbeat and cheery, and within its limits it is a quick and thought provoking read.
I don't believe Godin is trying to diminish or dumb-down previous published tomes on self-development of which there are plenty. More that he is delivering a fresh and simply said message, yet one that reiterates you must be committed to yourself, to do whatever it is you wish to do (poke) and follow through (ship). And while these terms might seem a little alien to a UK market they do translate.
Go on - poke the box...