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Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business by [Reillier, Laure Claire, Reillier, Benoit]
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Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business Kindle Edition

5.0 out of 5 stars 4 ratings

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Length: 241 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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"Platforms like BlaBlaCar are reshaping the way people interact and trust one another, unlocking significant potential for collaboration. Platform Strategy provides powerful insights into how to design, ignite and scale a trusted platform. This is a great read for anyone interested in understanding how platforms are changing the world, and the dynamics at play." - FRÉDÉRIC MAZZELLA, founder and CEO of BlaBlaCar

"Platform Strategy is an essential read for students, academics, entrepreneurs and executives interested in understanding how firms like Airbnb, Apple and Google are redefining the rules of business." - DR. MARIE TAILLARD, L’Oréal Professor of Creativity Marketing, ESCP Europe

"Platform businesses are unique in that they can connect and match people in an increasingly efficient manner. Yet launching a platform takes a lot of work. Platform Strategy provides unique –and practical- insights for all platform entrepreneurs." - DIDIER RAPPAPORT, CEO of Happn and founder of Dailymotion

"Over the past 20 years, I have witnessed first-hand how platform businesses like eBay and Turo unlocked the power of communities and created enormous value for millions of people. Platform Strategy provides great insights into the successful implementation of these innovative business models." - ANDRÉ HADDAD, CEO of Turo

"I have hands-on experience of the challenges of exponential growth at eBay, PayPal and Skype. Platform Strategy is a must read for anyone involved in scaling such innovative business models." - ANNEMIE RESS, Founder/CEO of PurpleBeach,former Senior Director HR eBay, PayPal and Global HR Director at Skype

"Two-sided businesses are notoriously difficult to scale. Platform Strategy is an inspiring guide packed with deep insights and practical frameworks to help platform entrepreneurs succeed." - STÉPHANE KASRIEL, CEO of Upwork

Product Description

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Product details

  • Format: Kindle Edition
  • File Size: 6874 KB
  • Print Length: 241 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 1 edition (21 April 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B071H6X1GP
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #378,413 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 5.0 out of 5 stars 4 reviews
Norton Ferreira Paratela
5.0 out of 5 starsIt is a good reference to IT Executives.
21 July 2017 - Published on
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Sue Seabury, author of 'The Big O'
5.0 out of 5 starsMust-have for students and entrepreneurs alike
18 May 2017 - Published on
3 people found this helpful
5.0 out of 5 starsOne of the best books about platforms
3 August 2017 - Published on
Client d'Amazon
5.0 out of 5 starsa precise and documented analysis with solid arguments and examples and useful how-to advice
18 October 2017 - Published on