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Personal Benchmark + Website: Integrating Behavioral Finance and Investment Management Hardcover – 10 Oct 2014

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Product details

  • Hardcover: 336 pages
  • Publisher: Wiley; 1 edition (10 October 2014)
  • Language: English
  • ISBN-10: 9781118963326
  • ISBN-13: 978-1118963326
  • ASIN: 1118963326
  • Product Dimensions: 16 x 2.8 x 23.1 cm
  • Boxed-product Weight: 540 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 395,340 in Books (See Top 100 in Books)

Product description

From the Inside Flap

One of the benefits of behavioral finance is that it shines a light on the little peccadilloes that make us the flawed but lovable people we are. But irrational as we may be, we can turn the tide on ourselves and use these quirks to our personal advantage. Just as surely as irrational simplifications can lead us to focus on the wrong things, an effective system for mentally accounting for our holdings can provide us with felt security.

In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."

Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!

In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.

This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.

From the Back Cover

Personal Benchmark

One of the benefits of behavioral finance is that it shines a light on the little peccadilloes that make us the flawed but lovable people we are. But irrational as we may be, we can turn the tide on ourselves and use these quirks to our personal advantage. Just as surely as irrational simplifications can lead us to focus on the wrong things, an effective system for mentally accounting for our holdings can provide us with felt security.

In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."

Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!

In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.

This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.


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Amazon.com: 4.0 out of 5 stars 13 reviews
Michael W. Peterson
3.0 out of 5 stars Strong on Why, Weak on How
19 June 2015 - Published on Amazon.com
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5 people found this helpful
JustASteward
5.0 out of 5 stars Addresses the psychology behind our most common biases while providing tangible solutions
6 January 2015 - Published on Amazon.com
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5 people found this helpful
Hugh Anderson
3.0 out of 5 stars Crosby's chapter's were very useful. The balance of the book was largely a ...
22 March 2016 - Published on Amazon.com
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One person found this helpful
Alexandria McCarthy
5.0 out of 5 stars Investment success measured by My goals
4 December 2014 - Published on Amazon.com
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2 people found this helpful
Ed K
5.0 out of 5 stars Five Stars
13 April 2015 - Published on Amazon.com
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