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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Paperback – 7 March 2007

4.4 out of 5 stars 308 ratings

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Product details

  • ASIN : 1416526668
  • Publisher : Simon & Schuster UK (7 March 2007)
  • Language: : English
  • Paperback : 256 pages
  • ISBN-10 : 9781416526667
  • ISBN-13 : 978-1416526667
  • Dimensions : 13 x 2 x 19.8 cm
  • Customer Reviews:
    4.4 out of 5 stars 308 ratings

Product description

About the Author

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

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4.4 out of 5 stars
4.4 out of 5
308 global ratings
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Joan Muni
2.0 out of 5 stars ageing has not done any good to it
Reviewed in the United Kingdom on 20 May 2015
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Stephen D
5.0 out of 5 stars Should be read by all business people
Reviewed in the United Kingdom on 17 August 2012
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One person found this helpful
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Gurminder
2.0 out of 5 stars Flatters to deceive and fails to live up to expectations
Reviewed in the United Kingdom on 21 June 2010
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One person found this helpful
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Trader Bhoy
2.0 out of 5 stars An intro to Permission Marketing. Nothing more. Dissapointing
Reviewed in the United Kingdom on 31 December 2016
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AmazonCraig
4.0 out of 5 stars Good info but SO BORING...
Reviewed in the United Kingdom on 2 March 2017
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