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Perennial Seller: The Art of Making and Marketing Work that Lasts by [Holiday, Ryan]
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Perennial Seller: The Art of Making and Marketing Work that Lasts Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 257 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

A Financial Times Book of the Month Selection

The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, "The Obstacle is the Way," did in the NFL.
--Steve Rubel in AdvertisingAge

"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century."
--The Financial Times

"The book every entrepreneur should read this year."
--Jeff Haden, Inc.

"Every artist aspires to create timeless, lasting work and this book is astudy on what it takes to do just that. Ryan Holiday has written a brilliant, inspiring guide to ignoring the trends of the day to focus on what matters and what will lead to real impact. If you want to write, produce, or build something amazing, read this book."
--JAMES FREY, bestselling author of A Million Little Pieces and Bright Shiny Morning

"As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for along time."
--DAVID ZUCKERMAN, television writer and cocreator of Family Guy, American Dad, and Wilfred

"My first book took five years for it to become a bestseller. It sells more now than it did ten years ago. You won't find a better guide to create something that lasts than Perennial Seller! Ryan Holiday is one of the great marketing minds of our time!"
--JON GORDON, bestselling author of The Energy Bus

"Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of "those" through his simple and cutthroat strategy for what it takes to be a successful creative in the modern world. This book couldn't be more timely!"
--JAKE UDELL, founder of TH3RD BRAIN; manager of Grace VanderWaal, Gallant, ZHU, and Krewella

"In an era of disposable hot takes, Ryan's writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition."
--RICKY VAN VEEN, cofounder CollegeHumor and Vimeo, head of global creative strategy at Facebook

"I said this about Ryan Holiday's last book, but I'll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world."
--JAMES ALTUCHER, author of Choose Yourself

"Ryan Holiday is more than a marketing genius--he is an extraordinary thinker whose instincts deliver him deep into the human condition. I've been lucky to work with Ryan, and his goal is unwavering--to help creators make work that lasts. Perennial Seller is the perfect distillation of his ideas, and that rarest of gifts--a road map to success and an insight into life."
--ROBERT KURSON, New York Times bestselling author of Shadow Divers

"Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the How. A must-read for creators of all persuasions."
--SHAWN COYNE, cofounder of Black Irish Books, author of The Story Grid: What Good Editors Know

"Fashion, like most industries, is all about what's popular right now, yet at the same time the best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick."
--AYA KANAI, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman's Day

"At this moment, it's easy to think of music as no more than ephemeral content. For this reason, it's more important than ever to make work that stands the test of time. This book is a complete and current handbook for writing classics. Perennial Seller clears a path through the noise. If you are interested in creating work that stands the test of time, then Perennial Seller is a must-read."
--
JUSTIN BORETA, The Glitch Mob

"Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary."
--MICHAEL RAPINO, CEO and president, Live Nation

Product Description

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?

Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.

Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.


Product details

  • Format: Kindle Edition
  • File Size: 1177 KB
  • Print Length: 257 pages
  • Publisher: Profile Books; Main edition (13 July 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01N24IXYR
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #44,071 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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TOP 500 REVIEWER
4 November 2017
Format: Kindle EditionVerified Purchase
One person found this helpful
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Amazon.com: 4.6 out of 5 stars 180 reviews
Chad Frisk
5.0 out of 5 starsHere is the Trailhead
3 August 2017 - Published on Amazon.com
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21 people found this helpful
Kiki Schirr
5.0 out of 5 starsBuy this book and create your masterpiece, again and again.
30 November 2017 - Published on Amazon.com
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11 people found this helpful
Bradley Bevers
5.0 out of 5 starsExtremely Practical - Valuable Book Well Worth The Time
23 June 2017 - Published on Amazon.com
Vine Customer Review of Free Product( What's this? )Verified Purchase
27 people found this helpful
zbandicoot
5.0 out of 5 starsIT WORKS!!
27 May 2018 - Published on Amazon.com
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5 people found this helpful