A great read from a great team! Entirely readable, entertaining and informative, I'd recommend this book to anyone who wants to get more insight into the power of perception, without being bored senseless or getting stuck in a corporate, stuffy text book. Definitely check it out!
I found the book surprisingly readable for a subject that ordinarily can seem rather dry. Most of the actual content seems fairly standard and yet somehow it seemed to come alive for me in a way which made it accessible to me for the first time.
Was keen to get stuck into this book after reading their first book 'Bananas about Marketing'. Very easy to read, simple language and I like the way stories are weaved into the learning so you see it all from a different perspective.