A really easy-to-read, entertaining yet profound book on getting you or your business (or both) noticed in a world filled with competing messages. This will be a big help small business owners and entrepreneurs, as well as people looking for career advancement.
Christo and Franziska have written a book that gets to the heart of getting noticed (the right way) by managing and even controlling how others perceive you. I've read around half the book, and my mind is buzzing with ideas for how to improve how the market sees me and my business.
It's uncanny that a book comes along just when you need it and that is exactly what this book did. It makes sense and makes you think. The ideas just from reading this book have been flowing stronger than before. Thank you. I highly recommend reading Perception with an open mind and get ready for the ideas to flow.
A dynamic duo that know now to provide practical, applicable small business ideas that transform businesses. This book is no exception and a must read for all business owners, and those that want to become a business owner. Jo Karabin, PASH Australia [...]
After reading the 'bananas about Marketing' I'm looking forward to this one. It's just an eye opening ideas that can help you understand what can be done in simple ways to improve your business marketing, and even yourself.