Simple, easy to follow. Even my hubby, who never reads, read this book in one day and took so much away from it. "Perception" delivers messages in a clear manner. I started implementing a couple of things immediately. And when I was talking with my girlfriend, listening to her lament about her workplace, I was able to recommend to her this book, as her exact situation is clearly outlined in one of the stories. There was definitely a number of lightbulb moments. I will continue to recommend this book to all my colleagues, team members, family and friends. I have even recommended it on our on-line book club. A great book for business, whether you are an employee, businessowner, consultant, service provider etc.
Such a great read about positioning yourself as a small businessowner, shining a light on how important it is for the market to perceive as the best in your market. Its great to be the most talented, most experienced, or highly educated in what you do, but if your market doesn't know it, know you, or perceive you to be then you've got some work to do!
Loved the chapter on changing their perception changes your reality as a business! Great if you're looking to break into the market with a highly specialised or valuable set of skills, service, or product and want to learn the importance of building your reputation and awareness in the market as an expert.
A really easy-to-read, entertaining yet profound book on getting you or your business (or both) noticed in a world filled with competing messages. This will be a big help small businessowners and entrepreneurs, as well as people looking for career advancement.
Christo and Franziska have written a book that gets to the heart of getting noticed (the right way) by managing and even controlling how others perceive you. I've read around half the book, and my mind is buzzing with ideas for how to improve how the market sees me and my business.
This book has gone above and beyond my expectations. I'm so impressed that I'll be purchasing it and sending to all of my private coaching clients as a gift. It really touches on points that so many businessowners miss or don't give enough attention to as they move into the entrepreneurial space. Bravo! I highly recommend this book.
following on from the great Bananas About Marketing, Perception is both an entertaining read and very informative. In the world of marketing, especially in the crowded world of the internet, perception really is everything...what is also great is that it is focused on the small businessowner rather than being overly generic.
Great Authors that really know their stuff, this Aussie power pair really know small business and how to market for maximum profit. They also have a Podcast called Basic Bananas that has great weekly updates and advice. I highly recommend this book for all businessowner and anyone with an entrepreneurial spirit.
From a small businessowner, this book is GOLD! It showed us how to shape and test the perception of both our Company and our products with our ideal customers. It show you why and how to do this in a modern digital world. Marg & Chris Silenceair businessowners
A dynamic duo that know now to provide practical, applicable small business ideas that transform businesses. This book is no exception and a must read for all businessowners, and those that want to become a businessowner. Jo Karabin, PASH Australia [...]