I am just setting up my own business and know nothing aboutmarketing. I am only part way through Perception and my eyes have been opened and my mind a little blown. The marketing fog is starting to clear and I am not seeing it as such a scary task anymore. I recently purchases BananasaboutMarketing and am looking forward to getting into it also.
following on from the great BananasAboutMarketing, Perception is both an entertaining read and very informative. In the world of marketing, especially in the crowded world of the internet, perception really is everything...what is also great is that it is focused on the small business owner rather than being overly generic.
I am only part way through 'BananasaboutMarketing' by the same authour and I am already engrossed in 'Perception'. Clear, concise, and resonating advice for all businesses alike. Whether your marketing budget is huge, or Tiny like ours, the value within these pages is priceless!
Was keen to get stuck into this book after reading their first book 'BananasaboutMarketing'. Very easy to read, simple language and I like the way stories are weaved into the learning so you see it all from a different perspective.
After reading the 'bananasaboutMarketing' I'm looking forward to this one. It's just an eye opening ideas that can help you understand what can be done in simple ways to improve your business marketing, and even yourself.