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People Are Media: How the Digital Changes Customer Behaviour by [Agostinelli, Aldo, Meazza, Silvio]
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People Are Media: How the Digital Changes Customer Behaviour Kindle Edition


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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Communication is among human beings’ primary needs. In addition to eating, sleeping, and having children, man has always looked for a way to pass on to his peers his thoughts, feelings, and fears. Digital technology has been disruptive even in this field. Nowadays, everybody can communicate with whomever they want, wherever they wish, for free and instantly.

Thanks to social networks we can reach potentially unlimited audiences. E-commerce, chats, selfies, Instagram, Facebook, Snapchat, Youtube: the contemporary world is made of digital communications and virtual, uninterrupted connections
People surf internet from their PCs for 6 hours a day and from their smartphones for 2 hours a day. We are talking about a huge human capital which needs to be regulated, but also a potentially limitless market where to make business by interpreting big data and using the most refined and efficient storytelling techniques. That is because we live in a time when our needs and requirements are stored in the cache memory of our PCs, the only place where we can never lie.

Product details

  • Format: Kindle Edition
  • File Size: 1873 KB
  • Print Length: 256 pages
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07DP2B4K7
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 8 reviews
Dee Arr
3.0 out of 5 stars"Our behaviors are logged. At all times. 24/7.” And they're not done yet
29 October 2018 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Grady Harp
5.0 out of 5 stars‘It’s important that we try and put technology at the service of mankind, not the other way around.’
25 October 2018 - Published on Amazon.com
Verified Purchase
One person found this helpful.