Thanks to social networks we can reach potentially unlimited audiences. E-commerce, chats, selfies, Instagram, Facebook, Snapchat, Youtube: the contemporary world is made of digital communications and virtual, uninterrupted connections
People surf internet from their PCs for 6 hours a day and from their smartphones for 2 hours a day. We are talking about a huge human capital which needs to be regulated, but also a potentially limitless market where to make business by interpreting big data and using the most refined and efficient storytelling techniques. That is because we live in a time when our needs and requirements are stored in the cache memory of our PCs, the only place where we can never lie.