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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand Paperback – 18 October 2017

5.0 out of 5 stars 3 ratings

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Product details

  • ISBN-10 : 0648087506
  • ISBN-13 : 978-0648087502
  • Product Dimensions : 14 x 1.12 x 21.01 cm
  • Paperback : 210 pages
  • Publisher : Sunday Lunch Pty Ltd (18 October 2017)
  • Language: : English
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

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Review

'...an astute and compelling perspective to why cause-driven business is good business...
and how businesses that eng age authentically with a udiences through shared values can
build and accelerate their brands in the process.' - David Redhill, Partner, Global CMO, Deloitte Consulting


'Path to Purpose [is] so incredibly valuable for anyone wanting to build a powerful brand in the modern world.'
Andrew Griffiths, International Bestselling Author and Global Presenter


'Brands that just say and pray are the br ands of the past. Brands that 'do ' around a clearly defined purpose are the growth engines of the future.' - David Fox, CEO, Ogilvy Group Australia

About the Author

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.

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Top review from Australia

Reviewed in Australia on 14 March 2018

Top reviews from other countries

Alisoun
5.0 out of 5 stars A brilliant book on cause marketing with lots of practical examples
Reviewed in the United Kingdom on 8 February 2018
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