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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand by [Carolyn Butler-Madden]

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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand Kindle Edition

4.2 out of 5 stars 4 ratings

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$14.39
Length: 188 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

About the Author

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good. --This text refers to the paperback edition.

Review

'...an astute and compelling perspective to why cause-driven business is good business...
and how businesses that eng age authentically with a udiences through shared values can
build and accelerate their brands in the process.' - David Redhill, Partner, Global CMO, Deloitte Consulting


'Path to Purpose [is] so incredibly valuable for anyone wanting to build a powerful brand in the modern world.'
Andrew Griffiths, International Bestselling Author and Global Presenter


'Brands that just say and pray are the br ands of the past. Brands that 'do ' around a clearly defined purpose are the growth engines of the future.' - David Fox, CEO, Ogilvy Group Australia

--This text refers to the paperback edition.

Product details

  • ASIN : B076CQV5CR
  • Publisher : Sunday Lunch Pty Ltd; 1st edition (18 October 2017)
  • Language : English
  • File size : 665 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 188 pages
  • Customer Reviews:
    4.2 out of 5 stars 4 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
4 global ratings
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Top review from Australia

Reviewed in Australia on 14 March 2018

Top reviews from other countries

Alisoun
5.0 out of 5 stars A brilliant book on cause marketing with lots of practical examples
Reviewed in the United Kingdom on 8 February 2018
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