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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand by [Butler-Madden, Carolyn]
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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand Kindle Edition

5.0 out of 5 stars 1 rating

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Length: 188 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description


‘…an astute and compelling perspective to why cause-driven business is good business…
and how businesses that eng age authentically with a udiences through shared values can
build and accelerate their brands in the process.’ - David Redhill, Partner, Global CMO, Deloitte Consulting

‘Path to Purpose [is] so incredibly valuable for anyone wanting to build a powerful brand in the modern world.’
Andrew Griffiths, International Bestselling Author and Global Presenter

‘Brands that just say and pray are the br ands of the past. Brands that ‘do ’ around a clearly defined purpose are the growth engines of the future.’ - David Fox, CEO, Ogilvy Group Australia

Product Description

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger

brand that attracts followers and collaborators, rather than just customers and consumers.

In a world that needs solutions, people increasingly look towards businesses and their brands

to help solve society’s problems.

In Australia’s first book on cause marketing, readers will discover:

• Why doing good is good for business

• The science behind cause marketing

• Fourteen real-life examples of world-class cause marketing strategies from Pampers,

Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more

• A simple six-step methodology to develop and implement a powerful and authentic

cause marketing approach for your brand.

Product details

  • Format: Kindle Edition
  • File Size: 665 KB
  • Print Length: 188 pages
  • Publisher: Sunday Lunch Pty Ltd; 1 edition (18 October 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B076CQV5CR
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #208,406 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 customer review

14 March 2018
Format: Kindle Edition

Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
5.0 out of 5 starsGreat book on doing well while doing good
23 November 2017 - Published on
Format: Kindle Edition
5.0 out of 5 starsA brilliant book on cause marketing with lots of practical examples
8 February 2018 - Published on