From the Inside Flap
Take the lead with sustainable package design solutions
The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
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Enables the designer to make smart, informed decisions at all points throughout the packaging design process
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Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
-
Describes materials and processes in current use and helps the reader understand how they interconnect
With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact—while minimizing its ecological footprint.
WENDY JEDLIC?KA, CPP, is president of Jedlic?ka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.
Contributors
--This text refers to the
paperback edition.
From the Back Cover
Take the lead with sustainable package design solutions
The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that--but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
-
Enables the designer to make smart, informed decisions at all points throughout the packaging design process
-
Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
-
Describes materials and processes in current use and helps the reader understand how they interconnect
With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact--while minimizing its ecological footprint.
WENDY JEDLIC?KA, CPP, is president of Jedlic?ka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.
Contributors
--This text refers to the
paperback edition.
Review
"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts, Sep/Oct 2009)
--This text refers to an out of print or unavailable edition of this title.
About the Author
Wendy Jedlicka, CPP (St. Paul, MN)
- President, Jedlicka Design Ltd. www.jedlicka.com
- Certified Packaging Professional by the Institute of Packaging Professionals
- Chapter chair for o2-USA/Upper Midwest and liaison for the o2 Global Green Design Network (o2.org)
- Packaging and economics faculty, Minneapolis College of Art and Design's ground breaking Sustainable Design Certificate Program (www.mcad.edu)
- Frequent contributor to Packaging Design Magazine
--This text refers to an out of print or unavailable edition of this title.
![Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design by [Wendy Jedlicka]](https://m.media-amazon.com/images/I/51kWTD3OlCL._SX260_.jpg)
