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Packaging Design: Successful Product Branding from Concept to Shelf by [Klimchuk, Marianne R., Krasovec, Sandra A.]
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Packaging Design: Successful Product Branding from Concept to Shelf 1st Edition, Kindle Edition


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Product description

Review

"Insightful text and real–world visuals unite to provide examples of responsible packaging design…" ( DynamicGraphics , Feb/Mar 2007)

Product Description

How to create packaging designs for consumer brands that effectively communicate in the retail environment


Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines

Product details

  • Format: Kindle Edition
  • File Size: 10160 KB
  • Print Length: 272 pages
  • Publisher: Wiley; 1 edition (21 April 2008)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0017ZNO8W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
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Amazon.com: 4.0 out of 5 stars 9 reviews
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