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Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore by [Kaihan Krippendorff]
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Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore Kindle Edition

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From the Publisher

KAIHAN KRIPPENDORFF is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage, Hide a Dagger Behind a Smile, and The Way of Innovation. Learn more at --This text refers to the hardcover edition.

From the Back Cover


In business, you can face disruption in one of two ways. Like most people--and most companies--you can fall back on tried-and-true rules. They've always worked in the past, and you hope they'll work for you again. Or, you can recognize that the game has changed, and look beyond your current playbook to create an entirely new strategic reality.

If you pick the second option, then you are ready to Outthink the Competition. Written by business strategist and popular Fast Company blogger Kaihan Krippendorff, this groundbreaking guide identifies and appeals to a new generation of "outthinker" entrepreneurs and business leaders. These innovators succeed in today's breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthinkers beat their rivals not by being bigger or stronger, but by producing breakthroughs. Outthink the Competition gives you and your team a proven system to harness this strategic creativity, and presents stories of outthinker companies that are successfully reshaping their industries, including Apple, Google, Rosetta Stone, Tesla Motors, and many more. You'll discover how you can:

  • Understand the nature and potential of today's business revolution
  • Force your competition into two-front battles that give you the high ground
  • Develop the Five Habits of the Outthinker
  • Construct a true Outthinker culture
  • Apply the Outthinker Process for game-changing ideas
  • Incorporate systems thinking and cognitive science principles into your approach
  • And more!

If you want to win a strategic contest, don't let your opponents set the terms. Instead, Outthink the Competition and make the unexpected choices that will leave the competition disoriented and you moving ahead to master the next challenge. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B006CRRHFQ
  • Publisher ‏ : ‎ Wiley; 1st edition (16 November 2011)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6112 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 256 pages
  • Customer Reviews:
    4.0 out of 5 stars 24 ratings

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A Smith
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 24 March 2013
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5.0 out of 5 stars Out Think the Competition
Reviewed in the United Kingdom on 21 April 2012
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Darren Lee
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 4 August 2014
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5.0 out of 5 stars Fantástico e inspirador!
Reviewed in Spain on 18 April 2016
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Lyn Blanchard, Creekstone Consulting Inc.
5.0 out of 5 stars Five Stars
Reviewed in Canada on 3 March 2017
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