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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding

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Product details

  • Paperback: 272 pages
  • Publisher: Paramount Market Publishing, Inc.; First edition (5 February 2015)
  • Language: English
  • ISBN-10: 194168825X
  • ISBN-13: 978-1941688250
  • Package Dimensions: 22.6 x 15.2 x 1.5 cm
  • Boxed-product Weight: 431 g
  • Customer Reviews: Be the first to review this item

Product description

About the Author

Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages Ltd.. Together with his highly trained team, he serves worldwide clients ranging from local mid-sized companies to Fortune Global 500 Corporations. Competitive Advantages often partners with local consulting companies in carrying out large-scale projects.

In conjunction with his consulting practice, Dr. Herman is a conference speaker, seminar leader, workshop moderator, and is frequently interviewed by the media. Among his speaking and training topics are:

* Identifying opportunities to grow and devising growth strategies with the "What's Next?" process and Opportunity (O-Scan) method.
* Creating successful off-core differentiation strategies that competitors will not imitate and turning them into a Unique Success Formula, a private monopoly.
* Predicting potential future consumer wants with the Consumer ForeSearch method.
* Achieving meteoric marketing successes with the Marketing Hits formula and the Short Term Brands (STBs) methodology.
* Creating a psychological and social instrumentality for a brand and applying the principles for creating emotional significance.
* Developing brands that click immediately with consumers' emotions using the just-on desire branding methodology.
* Bringing a brand to life with the brand drama method, the hypnotic branding principles and, the brand trance approach.
* Creating luxury or prestige brands, premium products, VIP services, upscale retail, elite places, exclusive organizations, etc.
* The Fear of Missing Out (FoMO) and other crucial phenomena for understanding the psychological makeup of today's consumers.

Dr. Herman is the author of two marketing management books in Hebrew and another in Russian.

Dan is a devoted fan of gourmet food, of fine wine, and of high quality alcoholic beverages. He enjoys a good cigar every now and then, private dance parties, humor, world travel, and getting acquainted with people of varied cultures and lifestyles. He is a qualified personal coach for the attainment of life goals and also a certified masseur.

Some of his major interests include strategic thinking, the psychology of the intangible aspects of our reality, and altered states of consciousness.

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Most helpful customer reviews on 4.4 out of 5 stars 10 reviews
Cliff S
3.0 out of 5 stars Novel Idea
21 November 2011 - Published on
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3 people found this helpful
5.0 out of 5 stars Fresh perspective
9 February 2014 - Published on
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Will Roffé
5.0 out of 5 stars Excellent and comprehensive topic
21 January 2013 - Published on
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Craig Matteson
5.0 out of 5 stars Turn your MBA toolkit into a weapons system
7 February 2008 - Published on
20 people found this helpful