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One Million Followers: How I Built a Massive Social Following in 30 Days Kindle Edition
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|Length: 288 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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About the Author
Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences that reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment partnerships. Brendan started his career at Lakeshore Entertainment, where he oversaw all aspects of Lakeshore's interactive media strategy. At Lakeshore, he worked on 16 films that generated a worldwide gross of $685 million and Brendan pioneered the first-ever influencer campaign to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that Brendan created for his celebrity clients. He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.--This text refers to the hardcover edition.
- ASIN : B07B26Q19V
- Publisher : BenBella Books (9 October 2018)
- Language: : English
- File size : 1168 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 288 pages
- Best Sellers Rank: 68,810 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Top reviews from Australia
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For me, the biggest takeaway way was the chapter on "Going Global". Looking at the different methods of using a worldwide market to build a brand locally. Understanding the opportunities in emerging markets like India and Brazil to share content and build a new audience for a fraction of the cost than Australia, US or the UK.
A great resource for all entrepreneurs and facebook beginners who are wanting business growth.
Top reviews from other countries
However, this book was far too repetitive and used the same case studies and people in every chapter. The main message from this book was: spend $10k on adverts and keep trying. Alternate the target market, demographics and country of targeting. But that is it, keep trying. Trial and error.
I was hoping for a more in depth review or step by step guide on these different tests to conduct, rather than the constant bombardment of famous name dropping.
The premise that you can achieve a million followers involves a minimum 6c per follower ad budget ($60,000) daily creation of high quality content and trialling 100s of options to see what works best. So, not much change out of $250,000 by the time you pay staff and creatives.
It also focusses on mainstream film, pop artists and motivational speakers, so basically the kind of people who can get a huge following anyway.
This could have been a 50 page book instead of 230 of useless drek,
Whether you're attempting to build a personal brand like me, sell a product or market an already fully fledged business this book will guide you, perfectly, through the tasks you need to do. All without ramming too much information and jargon down your throat.