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Ogilvy on Advertising Paperback – Import, 1 February 2016

4.7 out of 5 stars 806 ratings

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Product details

  • Publisher : Carlton Books (1 February 2016)
  • Language: : English
  • Paperback : 224 pages
  • ISBN-10 : 1853756156
  • ISBN-13 : 978-1853756153
  • Dimensions : 18.4 x 1.6 x 24.1 cm
  • Customer Reviews:
    4.7 out of 5 stars 806 ratings

Product description

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

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4.7 out of 5 stars
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Srjane
5.0 out of 5 stars So relevant even today.
Reviewed in the United Kingdom on 10 February 2020
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SSP
4.0 out of 5 stars The definitive book on how to create great, simple, highly effective advertising
Reviewed in the United Kingdom on 10 November 2014
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W O F Howard
5.0 out of 5 stars Like a degree in a book!
Reviewed in the United Kingdom on 14 November 2020
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Grant Perry
5.0 out of 5 stars Still relevant today
Reviewed in the United Kingdom on 20 September 2017
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4.0 out of 5 stars So Manu home truths
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