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Nudge: Improving Decisions About Health, Wealth And Happiness Paperback – 23 March 2009

4.2 out of 5 stars 1,178 ratings

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Review

Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard, Sunday Times

Probably the most influential popular science book ever written, BBC Radio 4

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives, The Times

Hugely influential. . . choice architects are everywhere -- Andrew Sparrow, Guardian

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor, Daily Telegraph

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow

Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions, New York Times

About the Author

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.

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4.2 out of 5 stars
4.2 out of 5
1,178 customer ratings
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Reviewed in Australia on 8 September 2019
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Top international reviews

Roger Heathcote
3.0 out of 5 stars Would have been better if it were much shorter.
Reviewed in the United Kingdom on 20 July 2017
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mark banting
4.0 out of 5 stars Nudge
Reviewed in the United Kingdom on 11 September 2019
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Susan
5.0 out of 5 stars A light and funny read
Reviewed in the United Kingdom on 27 January 2019
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Tim
2.0 out of 5 stars Overhyped and overworded
Reviewed in the United Kingdom on 2 February 2020
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T. C. Hole
5.0 out of 5 stars Thaler & Sunstein bring a great level of humour to a very complex and intangible ...
Reviewed in the United Kingdom on 27 November 2015
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A. Customer
4.0 out of 5 stars Brings together some interesting points
Reviewed in the United Kingdom on 10 December 2013
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8 people found this helpful
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Chris Worth
4.0 out of 5 stars Good summing up of a field becoming part of marketing's armoury
Reviewed in the United Kingdom on 15 April 2014
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Kindle Customer
4.0 out of 5 stars Interesting
Reviewed in the United Kingdom on 21 May 2019
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Justin C
4.0 out of 5 stars Recommended - a good read
Reviewed in the United Kingdom on 9 February 2019
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1.0 out of 5 stars Avoid
Reviewed in the United Kingdom on 16 May 2020
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GeordieReader
4.0 out of 5 stars Starts and ends well, a bit dull in the middle
Reviewed in the United Kingdom on 6 February 2019
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Wallace
1.0 out of 5 stars Not very good at all 👎
Reviewed in the United Kingdom on 24 December 2019
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Mangesh Gulgule
3.0 out of 5 stars Good, easy and implementable
Reviewed in India on 10 August 2018
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Gil K.
5.0 out of 5 stars Powerful knowledge
Reviewed in the United Kingdom on 31 July 2018
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Kindle Customer Spot
2.0 out of 5 stars Interesting concept heavily overcooked.
Reviewed in the United Kingdom on 9 July 2019
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