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Nudge: Improving Decisions About Health, Wealth And Happiness Paperback – 23 March 2009
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Review
Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard, Sunday Times
Probably the most influential popular science book ever written, BBC Radio 4
Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives, The Times
Hugely influential. . . choice architects are everywhere -- Andrew Sparrow, Guardian
All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor, Daily Telegraph
I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics
This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short
A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow
Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice
A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions, New York Times
Probably the most influential popular science book ever written, BBC Radio 4
Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives, The Times
Hugely influential. . . choice architects are everywhere -- Andrew Sparrow, Guardian
All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor, Daily Telegraph
I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics
This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short
A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow
Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice
A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions, New York Times
About the Author
Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.
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Top international reviews
Roger Heathcote
Would have been better if it were much shorter.
Reviewed in the United Kingdom on 20 July 2017Verified Purchase
mark banting
Nudge
Reviewed in the United Kingdom on 11 September 2019Verified Purchase
Susan
A light and funny read
Reviewed in the United Kingdom on 27 January 2019Verified Purchase
Tim
Overhyped and overworded
Reviewed in the United Kingdom on 2 February 2020Verified Purchase
T. C. Hole
Thaler & Sunstein bring a great level of humour to a very complex and intangible ...
Reviewed in the United Kingdom on 27 November 2015Verified Purchase
A. Customer
Brings together some interesting points
Reviewed in the United Kingdom on 10 December 2013Verified Purchase
Chris Worth
Good summing up of a field becoming part of marketing's armoury
Reviewed in the United Kingdom on 15 April 2014Verified Purchase
Kindle Customer
Interesting
Reviewed in the United Kingdom on 21 May 2019Verified Purchase
Justin C
Recommended - a good read
Reviewed in the United Kingdom on 9 February 2019Verified Purchase
Amazon Customer
Avoid
Reviewed in the United Kingdom on 16 May 2020Verified Purchase
GeordieReader
Starts and ends well, a bit dull in the middle
Reviewed in the United Kingdom on 6 February 2019Verified Purchase
Wallace
Not very good at all 👎
Reviewed in the United Kingdom on 24 December 2019Verified Purchase
Mangesh Gulgule
Good, easy and implementable
Reviewed in India on 10 August 2018Verified Purchase
Gil K.
Powerful knowledge
Reviewed in the United Kingdom on 31 July 2018Verified Purchase
Kindle Customer Spot
Interesting concept heavily overcooked.
Reviewed in the United Kingdom on 9 July 2019Verified Purchase