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Nudge: Improving Decisions About Health, Wealth and Happiness by [Thaler, Richard H, Sunstein, Cass R]
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Nudge: Improving Decisions About Health, Wealth and Happiness Kindle Edition

3.6 out of 5 stars 5 customer reviews

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Length: 294 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well.'Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of EverythingSteven Levitt'In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge youit will knock you off your feet.'Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on HappinessDaniel GilbertThis is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done.Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future ThingsDon NormanThis book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's PokerMichael Lewis'Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areaslike energy consumptionwhere conformity is irrelevant. Thaler has documented the ways people act illogically.'Barbara Kiviat, TimeBarbara KiviatTime'Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to beand yet it is truly both.'Roger Lowenstein, author of When Genius FailedRoger Lowenstein'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions.'David Leonhardt, The New York Times MagazineDavid LeonhardtThe New York Times MagazineHow often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.Daniel Kahneman, Princeton University, Nobel Laureate in EconomicsDaniel Kahneman'Engaging, enlightening.'George Scialabba, Boston Sunday GlobeGeorge ScialabbaBoston Sunday Globe'The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers.'Rebecca Walberg, National PostRebecca WalbergNational Post'An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.'John F. Wasik, Boston GlobeJohn F. WasikBoston Globe

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Product details

  • Format: Kindle Edition
  • File Size: 2010 KB
  • Print Length: 294 pages
  • Publisher: Penguin (4 October 2012)
  • Sold by: Penguin UK
  • Language: English
  • ASIN: B009KERBQI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.6 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #1,829 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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