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Tammi L. Labrecque

Newsletter Ninja: How to Become an Author Mailing List Expert Kindle Edition

by Tammi L. Labrecque (Author) Format: Kindle Edition

214 ratings

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Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?

There's another way—a better way.

Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.

Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

• Learn new ways to think about your email list
• Re-energize your existing subscribers
• Embrace not just the basics, but next level methods
• Improve engagement and watch those open/click rates soar
• Build a happy list of passionate readers
• Launch your books into the charts

You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.)

Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.

Length: 148 pages	Enhanced Typesetting: Enabled	Page Flip: Enabled
Audible Narration: Audible Narration Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $3.49 after you buy the Kindle book. Ready	Language: English

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Product details

Format: Kindle Edition
File Size: 742 KB
Print Length: 148 pages
Simultaneous Device Usage: Unlimited
Publisher: larks & katydids | Newsletter Ninja (12 August 2018)
Sold by: Amazon Australia Services, Inc.
Language: English
ASIN: B07C6J8HP9
Text-to-Speech: Enabled
X-Ray:

Enabled
Word Wise: Not Enabled
Screen Reader: Supported
Enhanced Typesetting: Enabled
Customer Reviews: 214 customer ratings
Amazon Bestsellers Rank: #69,262 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #68 in Creativity Self-Help
- #91 in Writing Skill Reference (Kindle Store)
- #134 in Writing Skill Reference (Books)

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Chris Johnson

This will become one of your bibles

Reviewed in Australia on 27 October 2018

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Someone recommended this book to me last month. I wish I could remember who because I owe them big time.

You see, this book is the Duck’s Nuts of guerilla marketing. It details how to write newsletters that your readers love. Yes, it’s targeted at authors because authors think about writing books. Few of them think about writing to sell. More importantly, they fail to learn how to sell themselves!

Tammi teaches authors how to do this through newsletters. I’ve enjoyed selling and marketing since I first started performing shows. What she teaches can work for any self-employed person - not just authors.

The main thing is to sell without selling. So if you’re only looking for hardline selling techniques, you will be sorely disappointed (and poor).

Tammi makes her point and reinforces it numerous times. Plus she includes helpful links in the back for you to try and learn even more!

I can’t stress it enough. I love this book and it will be my bible for a long time.

Get it now!

One person found this helpful

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Lisa King

Change your focus on your mailing list

Reviewed in Australia on 16 September 2018

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If interacting with your mailing list feels like a chore, you need this book.
In her engaging and friendly style, Tammi Labrecque explains the real purpose of your mailing lists and strips away the nonsense often found in other 'how-to' guides. Seriously... get it !

2 people found this helpful

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Meredith Jacobs-Smith

Help is on the way

Reviewed in Australia on 22 September 2018

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I've been publishing my books for 4 years. My subscriber list is gaining ground. Thank you for your valuable insight. Now I can get down to the business of engaging my fan base.

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Lauren B

Pure gold

Reviewed in Australia on 28 June 2019

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A fantastic, witty guide on building your newsletter list. I highly recommend it to any author looking to take the next step in their author career.

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Helpful

Reviewed in Australia on 14 October 2018

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This was helpful especially the list of resources at the back. Also, she has a cute and amusing way of writing.

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Matthew Chan

Great info

Reviewed in Australia on 18 November 2019

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Thanks I really enjoyed the information. Especially the paradigm shift to engaged super fans! I will be trying these ideas in the near future

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Duncan Harriss

Very basic

Reviewed in Australia on 28 July 2019

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Not much detail really

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TJS - Writer

Fabulous investment of five dollars

Reviewed in Australia on 5 June 2020

I must admit that I bought Ninja Newsletters because David Gaughran recommended it.
I’ve known for a long time that I need to improve how I entice people to sign up for my newsletter and how I engage with them. This book was what I needed to read.
Both Tammi and David G. have an engaging writing style and its valuable to read the book to ‘hear’ Tammi chatting about everything she’s learnt so far about building a community of engaged followers. Lots of great advice in this book.Some of the bits I highlighted in blue on my kindle included:
You need a mailing list. Tammy tells you why.
Get over your mindset that ‘I’m just an idie author’ and that people aren’t interested in what I have to say. I struggle with this one.
Do not make consumer decisions based on your own behaviour. You are not your reader. Instead make decisions based on how readers respond to things by looking at measurable stuff like open rates, click rates and unsubscribe rates.
Your newsletter goals should be to create superfans, these are people who don’t just love a book but love you. (Not in a creepy way).
Set up an onboarding sequence.
Offer something personal in each email like a personal story say about your dog or your writing process and write like your speaking to one specific person, not a cast of thousands.
Great ideas on lead magnets you can create and the importance of keeping these just for subscribers.
There was clear cross promotion happening between Tammi, David Gaughran and Chris Fox in the book demonstrating the power of raising your profile to more readers through partnership. Something we all should be doing more of.
Overall a fabulous investment of $5. Now I have to put all the learning into action.

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M. K. Boers

A must read for authors using newsletters

Reviewed in the United Kingdom on 7 September 2018

Verified Purchase

I am a complete novice in regards to author mailing lists and was keen to read this to enlighten myself and begin to understand how to go about creating an engaged list of subscribers.

It was clear to me that Tammi Labrecque is indeed a professional as she used terminology I was not familiar with and I struggled to follow along in some places. By the time I reached the middle I had a list of questions, but reading further resolved the majority of them - and a few more I had to go away and work out for myself as each email messaging service provider works differently. The only question I still need to work out is how to create an 'onboarding' sequence of emails, as I did not understand how to do that at all even though it was discussed and referred to many times in the book. And things like getting subscribers to 'whitelist' your emails was again discussed and referred to and considered necessary, but there was no step-by-step about how to do this, although there were links at the end that provided more understanding. In some places there was a lack of step-by-step how to, and also explanations of terminology.

By the end, I was left a little overwhelmed with how much I would need to do to create an engaged subscriber list. And I also wondered how someone with only 30 people on their list and zero budget would achieve that as I didn't feel that this book was completely aimed at the beginner. This would be a much better book for those that have been using a mailing list and sending out newsletters but not really achieving engagement. But I knew it was up to me to decide what level of commitment I wanted to give to this as it was clear it would be time consuming no matter how I looked at it.

All that aside, the book flows really well and Tammi is engaging and funny and I really enjoyed reading it. She also provides a huge list of links at the end to help the entire process, which is invaluable in itself. I will definitely be referring to this book multiple time. And I would recommend any author who wants to create a list of engaged newsletter subscribers read it too.

6 people found this helpful

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Fair Play

Don't Buy - The Most Important Parts Are In the Discontinued Book 2

Reviewed in the United Kingdom on 12 January 2020

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The author of this book, in the blurb, states "Newsletter Ninja is a comprehensive resource." Well, it's not. It's an intro. A 101 of sorts that deals more with mindsets and attitudes rather than the nuts and bolts.

I was prepared to buy Part 2 dealing with those 'nuts and bolts' but find it has been discontinued. I feel conned and she has left a bitter taste in my mouth.

No doubt she makes more selling courses on the 'nuts and bolts.' $399 (see image) She has no idea about how to treat customers!

3 people found this helpful

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T.L. Dyer

Gold dust for newsletter newbies

Reviewed in the United Kingdom on 2 December 2019

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I've been listening to other authors say how important newsletter subscribers are for a long time, but only recently has the coin finally dropped in the slot. As soon as it did, Tammi's book was my first port of call (I had also been listening to other authors say how wonderfully useful her book is). She didn't disappoint. Picked up some great tips for how to engage with subscribers, which is useful for a socially awkward introvert like myself - who wants to start the conversation while also being terrified of it! What once felt like it might be a chore is fast becoming a rewarding and enjoyable part of the job. Thanks Tammi.

2 people found this helpful

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Peter James West

Great, in-depth information

Reviewed in the United Kingdom on 20 February 2019

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A lot of what is said in this book is common sense, and yet despite being vaguely aware of what to do it just hasn't clicked until I read this. Tammi speaks in a friendly, accessible tone, describing the key problems that people have when writing their newsletters and how to go about fixing them. It's detailed and specific, unlike a lot of similar books. The content can be consumed, understood and applied. This year, I'll finally get my newsletter right.

3 people found this helpful

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DrGandalf

Useful, funny, informative and worth it.

Reviewed in the United Kingdom on 7 September 2018

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I came to this book skeptical but on the recommendation of David Graughan.
I was not disappointed.

Tammi speaks with you, not to you and leads you on an informative journey to creating an engaged list.

While working through the book I have put some of her tips in place and already seen improvements.

A valuable book and worth the cost and more.

Love the conversational style and humour.

Ninja out.

3 people found this helpful

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Roo I MacLeod

Ninjuring, nurdling, newsletter nirvans

Reviewed in the United Kingdom on 24 May 2019

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Great read. Humorous, informative and offering a bag full of clues on how to collect and cultivate a crop of curious fans. I step forward into newsletter nirvana confident my subscribers love and adore my random emails. Just a shame the course is sooo expensive, otherwise I'd have signed up to learn more

One person found this helpful

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Father Ted

"Too complicated for a technophobe"

Reviewed in the United Kingdom on 23 September 2018

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I was disappointed. My mailing list has stalled despite the basic framework being in place. I hoped to find the answer within these pages. Perhaps it's there, but the further I got into the book the less I understood. When I reached the end I realised there was no hope, unless I uncovered a computer speak to English dictionary.

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Patricia Finney

Next stage - email Jedi!

Reviewed in the United Kingdom on 9 September 2018

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Well written, occasionally funny, really interesting on how best to run an email list. Put shortly - have plenty of content and rare "buy my books!" emails.

One person found this helpful

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Happy Mrs Chicken

Great introduction to mailing list strategies for authors

Reviewed in the United Kingdom on 13 August 2018

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Excellent guide to building an engaged mailing list right from the start. It's not an instruction manual for the various mailing list services (there are other places to find that out), but it's a comprehensive overview of how authors should be approaching their mailing list strategies in order to build an army of superfans. Recommended.

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A Reader

Worth reading.

Reviewed in the United Kingdom on 12 April 2019

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A very interesting read. A lot of work is required with this sort of thing and this book provides the building blocks, but does not give the magic answers.

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Mimi Lawal

Great resource

Reviewed in the United Kingdom on 17 January 2020

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I'd been nervous and procrastinating over writing my first newsletter email and Tammi helped me get over the nerves.

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BudoJo

Clear, actionable and no nonsense

Reviewed in the United Kingdom on 13 January 2019

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Tammy is funny and engaging. There is so much in here to help an indie author with their mailing list and direct marketing. Reading the book made me want to sign up for one of Tammy's courses.

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Imogen Clark

Really Useful!

Reviewed in the United Kingdom on 29 October 2018

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My newsletter has been locked away in the darkest corner of the highest cupboard of my house and left to die quietly because I just didn’t know where to start with revitalizing it. Now I know! Great book. Informative and easy to read. Highly recommended.

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G. Austin

Full to the brim with great ideas

Reviewed in the United Kingdom on 19 January 2019

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This book contains lots of truly useful and actionable ideas to improve my newsletter. I’d certainly recommend it to anyone writer who wants to increase engagement and the stickiness of their lists.

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Kindle Customer

Superb

Reviewed in the United Kingdom on 1 September 2018

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This is an excellent book for people struggling with getting e-mail marketing to work for them. Her customer-focused approach is brilliant.

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