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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage by [Scott, David Meerman]
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 53 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Newsjacking will provide you with:

  • Tools that you can use to monitor the news
  • Case studies and examples that demonstrate how to strike at the right time
  • Information on how to make your content available online for journalists to find
  • The potential risks of newsjacking
  • Keys to developing the real-time mindset required to succeed with the strategies presented in the book

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.


Product details

  • Format: Kindle Edition
  • File Size: 601 KB
  • Print Length: 53 pages
  • Publisher: Wiley; 1 edition (7 November 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0065MKMMS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #161,588 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top customer reviews

21 April 2014
Format: Kindle Edition|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 50 reviews
Brian T. Edmondson
5.0 out of 5 starsExcellent guide to making your message relevant to the media...
14 February 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
4 people found this helpful.
Carolyn F. Bivens
4.0 out of 5 starsImportant to Understand
12 May 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
Steve Johnson
5.0 out of 5 starsGet noticed by adding to the story
15 November 2011 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
James A. Turner
5.0 out of 5 starsA Must Read Book for All Marketers
24 December 2011 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
Penny C. Sansevieri
5.0 out of 5 starsA very important book and a *must* read for anyone in business
25 January 2012 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase

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