$29.35
& FREE Delivery on orders over $39.00 . Details
Only 2 left in stock (more on the way).
Ships from and sold by Amazon AU.
The New Rules of Marketin... has been added to your Cart
Other Sellers on Amazon
Add to Cart
$29.20
+ FREE Delivery
Sold by: Book Depository UK
Add to Cart
$36.49
+ FREE Delivery
Sold by: BuyGlobal
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Paperback – 21 Jul 2017

4.2 out of 5 stars 3 ratings

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Paperback
$29.35
$29.20

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now
click to open popover

Special offers and product promotions

  • Buy a selected textbook and get free expedited shipping. Offered by Amazon AU. Here's how (terms and conditions apply)

Frequently bought together

  • The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
  • +
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World
  • +
  • Likeable Social Media, 2/E (Revised and Expanded)
Total Price: $96.36
Buy the selected items together

FREE expedited delivery and up to 30% off RRP on select textbooks shipped and sold by Amazon AU.
Discount applied in prices displayed. Offer ends at 11:59 PM (AEDT) on 31 March 2020 or while stocks last. Shop now

Product details


Product description

From the Back Cover

A NEW EDITION OF THE MODERN MARKETING CLASSIC!

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately.

Inside you'll find new case studies--including on the 2016 presidential election--the latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
--Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
--Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
--Publishers Weekly (starred review)

"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape--and most importantly--how your company can leverage these insights to bring them to the forefront of your market."
--DR. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)

About the Author

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.


Customer reviews

4.2 out of 5 stars
3 customer ratings
5 star
61%
4 star 0% (0%) 0%
3 star
39%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Review this product

Share your thoughts with other customers

1 customer review

21 August 2018
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 42 reviews
darius johnson
1.0 out of 5 stars Written by an Amateur, Those who seasoned marketers/PR will be
12 October 2018 - Published on Amazon.com
Verified Purchase
24 people found this helpful
V. Frankland
5.0 out of 5 stars The Best Book About Marketing; Will NOT Put You to Sleep!
25 April 2018 - Published on Amazon.com
Verified Purchase
7 people found this helpful
Ronald D Tompkins
5.0 out of 5 stars A Rare Book Where Your Purchase Price Should Be Repaid by Profits This Month!
24 June 2018 - Published on Amazon.com
Verified Purchase
5 people found this helpful
Jerry Saperstein
5.0 out of 5 stars Great book for staying abreast of marketing in a digital world.
13 August 2018 - Published on Amazon.com
Verified Purchase
2 people found this helpful
T. L. Cooper
4.0 out of 5 stars Rethinking Marketing and Embracing Change
8 March 2019 - Published on Amazon.com
Verified Purchase