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The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Paperback – 21 Jul 2017
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From the Back Cover
A NEW EDITION OF THE MODERN MARKETING CLASSIC!
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately.
Inside you'll find new case studies--including on the 2016 presidential election--the latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services.
"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
--Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing
"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
--Publishers Weekly (starred review)
"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape--and most importantly--how your company can leverage these insights to bring them to the forefront of your market."
--DR. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)
About the Author
DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
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First and foremost all marketing channels, mediums are supposed to work together with each other not independent of each other. The author thinks otherwise.
In a nutshell, this book is basically about blogging, posting to social media and getting found in search engines (SEO) while at the same time it constantly bashes traditional marketing and PR and pretty much any type of paid promotion. The author even goes so far to say numerous times that Traditional Marketing and PR doesn't work anymore! Yet anyone with brain can see otherwise. Blogging, social media and SEO is his New Rules.
Of course the author would say traditional marketing and PR does not work anymore, after all he thinks old school/traditional marketing is ONLY advertising and branding. However anyone with a brain knows that advertising is a very small part of marketing.
The author also thinks traditional PR is only about getting journalists to read your press release. PR professionals know that PR is way more deeper than that.
The author used Amazon and Netflix as examples of the "New Rules" of marketing and PR (None paid promotion), yet Amazon currently spends $7 billion per year on advertising (more than its competitors Walmart & Target combine) and Netflix spends $2 billion per year. Bad examples of saying old rules don't work.
There is nothing "new" about this book and Blogging, Social Media and Search engines been around for decades. I don't recommend buying this book, if you are seasoned in marketing and PR. It is a very hard read because of the nonsense and you will be very disappointed.
Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!
Most business books that I buy have one good idea and it's followed by the author's own experience. This book is intimidating at 400 pages but the quality is well worth the money and time to read it. Two examples for me -- He doesn't like to pay search engines - 1) he would rather invest in more content which has a longer period of value. 2) Scott explains the need for landing pages. I had started to use them but was making errors that Scott corrects.
Normally I play audiobooks more or less as background, letting my attention be attracted when I hear something interesting.
Not so on this one. This requires - and deserves - my full attention.
The author truly knows what he is about when it comes to marketing in a digital world.
Truly an excellent book. If you need to know about marketing in the contemporary world of social media, you really should consider this book.