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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – 13 August 2013

4.4 out of 5 stars 192 ratings

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Product details

  • ASIN : 1118488768
  • Publisher : John Wiley & Sons; 4th edition (13 August 2013)
  • Language : English
  • Paperback : 464 pages
  • ISBN-10 : 9781118488768
  • ISBN-13 : 978-1118488768
  • Dimensions : 15.24 x 3.3 x 22.86 cm
  • Customer Reviews:
    4.4 out of 5 stars 192 ratings

Product description

About the Author

DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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4.4 out of 5 stars
4.4 out of 5
192 global ratings
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Reviewed in Australia on 11 May 2016

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Louise Barnes-Johnston
4.0 out of 5 stars Essential Social Media marketing for all sizes of business
Reviewed in the United Kingdom on 12 March 2009
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H. Marsh
5.0 out of 5 stars Makes net marketing clear
Reviewed in the United Kingdom on 16 February 2010
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C. E. Lopez Ferreira
5.0 out of 5 stars Excellent content strategy
Reviewed in the United Kingdom on 15 October 2009
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3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 15 May 2018
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Viktorija
5.0 out of 5 stars Marketing
Reviewed in the United Kingdom on 23 July 2015
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