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David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – 13 August 2013

by David Meerman Scott (Author)

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. * Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn * David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Product details

ASIN : 1118488768
Publisher : John Wiley & Sons; 4th edition (13 August 2013)
Language : English
Paperback : 464 pages
ISBN-10 : 9781118488768
ISBN-13 : 978-1118488768
Dimensions : 15.24 x 3.3 x 22.86 cm

Customer Reviews:
192 ratings

Product description

About the Author

DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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Customer reviews

5 star		64%
4 star		19%
3 star		11%
2 star		3%
1 star		3%

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Top review from Australia

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Karley Beadman

Even if you're a whizz at online marketing you still need to read this book :)

Reviewed in Australia on 11 May 2016

I've just started a Masters of Marketing at Griffith University, Australia (post-grad online accelerated course). The knowledge that Mr Scott shared is invaluable and I will surely be quoting from this book as well as sharing his insights and stories with my fellow academic students.

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Louise Barnes-Johnston

Essential Social Media marketing for all sizes of business

Reviewed in the United Kingdom on 12 March 2009

Verified Purchase

This book is divided into three main sections, entitled:

`How the Web has changed the rules of Marketing & PR'
`Web-Based Communications to Reach Buyers Directly'
`Action Plan for Harnessing the Power of the New Rules'

There are easily understandable descriptions of the different media covered (thankfully just the main ones) and guidelines on how to use them (this is by far the longest section). I wasn't disappointed by this book and was pleased to learn some new techniques to include in my own marketing campaigns.

While the author is keen to point out that online methods shouldn't replace the existing offline marketing & PR efforts, there is a definite bias towards the new; and a veiled warning that traditional media needs to look to its laurels and keep up.

What makes this book so valuable is that the comprehensive content can be applied to such a wide variety of organisations - from corporation to solo consultancy, non-profit, church, school - the list is all-encompassing.

There are plenty of case studies to demonstrate the major points, including some of the author's personal experiences.

I have been using many of the techniques covered to promote my business for some time, and was pleased to find that this book still provided new ideas for me to try, as well as explaining others which had been a bit unclear beforehand!

The total novice might find the comprehensive contents overwhelming, but should still be able to follow the step-by-step action plan to extend their online presence. By keeping each chapter short, the author ensures there is time to absorb one concept before moving on to the next.

Because of the incredibly fast-moving nature of the internet, elements of this publication may well be out of date even before the year is out (indeed Facebook is making major changes as I write!). However, the overall concepts surrounding the use of social media in marketing will remain true for a little longer.

Any business making the transition to online marketing will find useful guidelines here.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

2 people found this helpful

H. Marsh

Makes net marketing clear

Reviewed in the United Kingdom on 16 February 2010

Verified Purchase

Although i feel the book spends too much time introducing the information it is going to present to you, it is clearly written and its success is testament to the concepts within it actually working. Having since met the author via social networking it became clear that this is a topic that he is serious about and dedicated to and the book is based on his real experiences. Promotion of the book was conducted via online marketing and you can see for yourself its success by its high Amazon rank. Having tried some of the concepts myself I can state that I saw a significant increase in web traffic, but it is by no means a quick and easy option. Successful Internet marketing takes a lot of time and effort.
Although I would personally have preferred less background discussion on the topics in the book, undoubtably other people will find that this makes the book flow better and gives it more readability and interest than a straightforward textbook or reference book.
Definately a 'must read' for anyone interested in updating their marketing and PR efforts!

One person found this helpful

C. E. Lopez Ferreira

Excellent content strategy

Reviewed in the United Kingdom on 15 October 2009

Verified Purchase

Meerman Scott indicates how to set a good targeted content strategy. The use of social media is giving the organisations different channels to communicate with customers, but as David says "Content is valuable if someone reads it" and "you are what you publish". Some companies just bombard their customers with useless content, but following the approach described in the book and creating personas will really help any organisation to boost revenue, loyalty and the best of all you will be at the first places in any web search engine.

Amazon Customer

Three Stars

Reviewed in the United Kingdom on 15 May 2018

Verified Purchase

Good book for basic marketing. Slightly dated but still good for a foundational knowledge of online marketing.

Viktorija

Marketing

Reviewed in the United Kingdom on 23 July 2015

Verified Purchase

Very interesting book. If you are into Marketing then definitely worth to read.

One person found this helpful

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – 13 August 2013

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