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New Economy--New Competition: The Rise of the Consumer? Hardcover – Illustrated, 14 April 2001

Edition: 2001st

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Product description


'This new book provides some fascinating insights into how competition develops and changes across the whole value chain to the end consumer. It sets out clearly and comprehensively the variety of changes impacting on consumers and companies in a wide range of settings. The book provides a new and innovative way of considering the issues from both perspectives in a straightforward model that balances the various factors. The book's coverage of the issues is comprehensive, authoritative and accessible.' - Lord Simpson, Chief Executive, Marconi plc

'Consumers will find it so much easier to select products and services after reading this book. Additionally, they together with the manufacturers and retailers will get a better understanding of the effect of new technologies on competition.' - Nick Butler, OBE, RDI, Partner BIB Design Consultants

About the Author

DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.

BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

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Product details

  • Publisher ‏ : ‎ AIAA; 2001st edition (14 April 2001)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 172 pages
  • ISBN-10 ‏ : ‎ 0333778235
  • ISBN-13 ‏ : ‎ 978-0333778234
  • Dimensions ‏ : ‎ 15.6 x 1.11 x 23.4 cm

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