Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
Pros: -great value for money -kept my drycracked lips soft and moisturised all day -easy to turn and expands out very quickly -does not melt in my jacket pocket against my body -gender neutral colours and packaging instead of floral and girly colours and scents make this non embarrassing for men to use in public -two day delivery
Cons: -the lip balm will retract back into the case if you push it firmly against your lips, so make sure to have a finger on the turn dial to prevent it from spinning back inside the case -the box that it came in was overkill. The oversized box and air bags inside the box was unnecessary, wasteful and inconsiderate of the environment. -the lip balm is smooth but not as soft as other brands I’ve used so you need to apply a bit of pressure against your lips which causes it to retract
I have been using the strawberry lip balm for a while now and have re-purchased it a few times. It applies on glossy with a slight red tint. The smell of it is sweet and not too overpowering. It is neither moisturising or drying on my lips (my lips are usually dry and cracked) however I love it as it looks very natural and suits everyday wear.