Honestly, this book is largely a waste of time and money. I'm not sure why people give it 5 stars simply because it's delivered in a timely manner and is in good condition. This should be a basic service.
Pros: It's a short read. It does discuss some basic business concepts and he does provide a few thought provoking points.
Cons: As a stand alone business book for physicians, I really don't think it says much that relates to this industry. There is certainly little information that you could use on a practical solution basis. He begins referencing a national survey indicating the percentage of doctors that are unsatisfied with the profession and want to make a change, however, the survey isn't even cited. This should have been a hint of what was to come. The book is content heavy in a few areas and what remains is largely fluff. The author is constantly reiterating points from previous chapters, which leads me to believe he must think his readers (physicians) are too slow to get the point the first time. The author likes to use empty slogans to fill up pages and I found elements of his writing style annoying: Big T, little t, Big Q, Big D. Not enough useful information on patients and hardly any information on marketing. These are some points that come to mind as I quickly write this review.
The author's initial book E-Myth Revisited is a much better book than this book and provides much more meat to chew on in terms of the small business framework, concepts, and outcomes. I almost feel this book is simply a marketing document intended to drive people to the author's consulting services where you would get the useful information.
- Paperback: 144 pages
- Publisher: HarperCollins - US; Reprint edition (23 March 2004)
- Language: English
- ISBN-10: 9780060938406
- ISBN-13: 978-0060938406
- ASIN: 0060938404
- Product Dimensions: 13.5 x 0.8 x 20.3 cm
- Boxed-product Weight: 222 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 40,732 in Books (See Top 100 in Books)