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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by [Fitzpatrick, Rob]
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 138 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description


The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

 
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

 
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.


Product details

  • Format: Kindle Edition
  • File Size: 267 KB
  • Print Length: 138 pages
  • Page Numbers Source ISBN: 1492180742
  • Simultaneous Device Usage: Unlimited
  • Publisher: Robfitz Ltd (14 June 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01H4G2J1U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #36,905 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 customer review

15 July 2016
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 73 reviews
Hampus Jakobsson
5.0 out of 5 starsI wish I wrote the book, because I would be so proud
17 May 2014 - Published on Amazon.com
Verified Purchase
29 people found this helpful
Poe
5.0 out of 5 starsAMAZING. SO GOOD and applicable
24 October 2016 - Published on Amazon.com
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10 people found this helpful
Jose_49
5.0 out of 5 starsI pirated the book. Stopped reading. Went to Amazon and bought it.
2 May 2018 - Published on Amazon.com
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5 people found this helpful
Dawn to dusk
5.0 out of 5 starsGreat book for any founder
15 July 2018 - Published on Amazon.com
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2 people found this helpful
Abbi R. Kelly
5.0 out of 5 starsA book on how to get REAL OPINIONS
6 July 2019 - Published on Amazon.com
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