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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by [Rob Fitzpatrick]
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Kindle Edition

4.7 out of 5 stars 786 ratings

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Product details

  • ASIN ‏ : ‎ B01H4G2J1U
  • Publisher ‏ : ‎ Robfitz Ltd (14 June 2016)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 266 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 138 pages
  • Customer Reviews:
    4.7 out of 5 stars 786 ratings

About the author

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Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way, including the The Mom Test (about entrepreneurship and customer development), The Workshop Survival Guide (about education design and facilitation), and Write Useful Books (about designing nonfiction as a recommendable, problem-solving product).

His books are taught at universities like Harvard, MIT, and UCL, and are used as training manuals at companies like SkyScanner and Shopify. He has run training programs at companies like HP and Sony Mobile, and has helped coach countless startups and entrepreneurs. His advice is thoughtful, battle-tested, and pleasantly practical.

Find short videos from Rob answering book questions at https://youtube.com/c/robfitzpatrick

Or learn more about him at https://robfitz.com

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4.7 out of 5 stars
4.7 out of 5
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Top reviews from Australia

Reviewed in Australia on 15 July 2016
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Reviewed in Australia on 10 May 2021

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Edel
2.0 out of 5 stars Tiny book - Terrible value for money
Reviewed in the United Kingdom on 15 April 2019
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Paul Simister
4.0 out of 5 stars Customer research isn't as easy as you may have thought
Reviewed in the United Kingdom on 21 July 2020
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Samfish74
4.0 out of 5 stars Insightful with a simple checklist style guide
Reviewed in the United Kingdom on 1 May 2021
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hello
4.0 out of 5 stars must read!
Reviewed in the United Kingdom on 11 November 2017
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Carlo Hope
5.0 out of 5 stars Must read for entrepreneurs and business owners!
Reviewed in the United Kingdom on 2 November 2020
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