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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Kindle Edition
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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- ASIN : B01H4G2J1U
- Publisher : Robfitz Ltd (14 June 2016)
- Language : English
- File size : 266 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 138 pages
- Best Sellers Rank: 131,627 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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As the book says "every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless."
And then "Bad customer conversations aren’t just useless. Worse, they convince you that you’re on the right path. They give you a false positive that causes you to over-invest your cash, your time, and your team."
Why is this?
Well it seems that the people you ask want to be nice and encouraging (and you want them to be too). This can create an accidental conspiracy where you get to hear what you WANT to hear and not what you NEED to hear.
This is vital to understand and the early part of the book is very strong in the way it highlights the problem and the dangers involved with careless questioning. You need to get to facts and the truth of their problems, not their opinions about your solution.
This is not a long book but I feel what is here is padded. The more I read, the less involved I was. There is a lot to learn from the book but I feel there is also a lot that could be in here that is missing. You need more structure to your questions.
I'm a fan of Jobs To Be Done as a concept for understanding customers and what they want when fixing a problem by buying a solution. This will help frame your questioning and help you develop your first minimum viable product (MVP).
I'm giving the book a 4 star rating. It is part of the answer within the entire lean start-up and product innovation subject but I feel the average entrepreneur is going to need to read much more widely before he or she is in a position to make best use of what's in here.
Paul Simister helps business owners who are stuck and frustrated, to get unstuck.
I've heard people raving about this book, and whilst it is pretty good, I was surprised at how short it was, and also even for being so short, how it basically repeated itself several times.
The tips were really handy and good though, including the Very Few Wizards Properly Ask for Help acronym I liked.