Buy new:
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
$$79.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from
Amazon AU
Sold by
Amazon AU
Ships from
Amazon AU
Sold by
Amazon AU
Modular Machine Tools: Bu... has been added to your Cart

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing ‘Send link’, you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message and data rates may apply.

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty Paperback – 15 April 1997

Amazon Price
New from Used from

Enhance your purchase

Product description

From the Back Cover

German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer.

About the Author

Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München.

Product details

  • Publisher ‏ : ‎ Deutscher Universitätsverlag; 1997th edition (15 April 1997)
  • Language ‏ : ‎ German
  • Paperback ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 3824464772
  • ISBN-13 ‏ : ‎ 978-3824464777
  • Dimensions ‏ : ‎ 14.81 x 1.02 x 21.01 cm

Customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

Review this product

Share your thoughts with other customers

No customer reviews