Running a large, diversified national debt collection business has exposed him to the 'graveyard end' of the business world and has shown him firsthand the common mistakes that many businesses make - and their consequences.
As a commercial lawyer he worked closely with large clients in every industry area and dealt in real estate and financial brokerage. These experiences gave him the opportunity to see and observe up-close what made a successful business.
Roger has personally built his business from the ground up and, over his business life, admits he has made a huge number of mistakes - learning more from these than his successes. He believes running a successful business involves adhering to a surprisingly uncomplicated set of fundamental principles.
Using simple ideas and including real-life business anecdotes and examples, The 10 Mistakes Businesses Make: and How to Avoid Them is a guide for those who are serious about creating and building a successful, sustainable business.
Introduction. The immutable laws of business
Mistake no. 1: Not leveraging your business
Mistake no. 2. Failure of leadership
Mistake no. 3. Not handling staffing issues properly
Mistake no. 4. Poor internal reporting
Mistake no. 5. Failure of financial controls
Mistake no. 6. Poor billing and account collections
Mistake no. 7. Failure to set and adhere to goals
Mistake no. 8. Failure to develop a brand
Mistake no. 9. Ignoring the needs of customers
Mistake no. 10. Not sharing the load.