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Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding Hardcover – 3 Sep 2013

4.4 out of 5 stars 90 customer reviews

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Review

"Stories of American business start-ups are a dime a dozen, which makes margins on them very thin. This might be why this graphic book about Honest Tea from its co-founders Seth Goldman and Barry Nalebuff feels like their products - a little unsweetened and, well, honest." - Financial Times

"Seth and Barry have translated the wild, often lonely entrepreneural adventure into a delightfully candid and accessible read for anyone interested in starting or growing a business. Like their beautiful drinks, this book is refreshingly honest."
--Gary Hirshberg, Co-founder and Chairman, Stonyfield Farm

"If you run a business, work for a business, want to know how business works, or are thinking of starting a business, READ THIS BOOK! It's a great story, and the good guys win."
--Andrew Tobias, The Only Investment Guide You'll Ever Need

"The honest voices of Seth and Barry coupled with the humanity of each scene drew me in and made it easy to read this brilliant business book disguised as a comic. A must-read for budding or well-rooted entrepreneurs--or really anyone interested in what happens behind the scenes at a start-up. I loved it!"
--Shazi Visram, Founder and CEO of Happy Family

"When Seth left Calvert to launch Honest Tea, I was puzzled how a bottled tea venture could be so meaningful. Now I know. Mission in a Bottle is a courageous, engaging, and frank story around his inspiring example of social entrepreneurship. I read it in one sitting."
--Wayne Silby, Founding Chair, Calvert Funds

"Seth and Barry have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business--and especially those considering an entrepreneurial path--MISSION IN A BOTTLE is a must-read."
--Daniel Pink, author of To Sell is Human and Drive

An utterly engrossing story of the frustrations and ecstasies involved in transforming a simple idea into a hugely successful bsuiness. Anyone who has ever been curious about the inner-workings of a start-up will find this intimate account both refreshing and--need it be said?--honest.
- Joshua Foer, author of Moonwalking with Einstein

About the Author

BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management, where he teaches negotiation, innovation, and strategy. He is the coauthor of Thinking Strategically, Co-opetition, Why Not?, and The Art of Strategy. A graduate of MIT, and a Rhodes Scholar, he earned his doctorate at Oxford University. He has been a columnist for Forbes, and a regular commentator on Marketplace.

SETH GOLDMAN is the president and TeaEO of Honest Tea, which he cofounded with Barry Nalebuff in 1997. He is an internationally recognized spokesman for mission-driven enterprise and sustainability. He appears regularly on MSNBC, CNBC, and Fox. He blogs for Treehugger.com, Inc.com, The Huffington Post, and the New York Times.

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Amazon.com: 4.4 out of 5 stars 90 reviews
William Keyser, Venture Founders LLC
5.0 out of 5 starsA cracking good example of startup storytelling
3 December 2013 - Published on Amazon.com
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4 people found this helpful
Diego M
5.0 out of 5 starsGenius Format
1 October 2013 - Published on Amazon.com
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5 people found this helpful
Paul Shapiro
5.0 out of 5 starsGreat story, great lessons
9 June 2018 - Published on Amazon.com
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2 people found this helpful
the benny
5.0 out of 5 starsOne of my new favorite business books
3 January 2014 - Published on Amazon.com
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One person found this helpful
Monstrum Tactical
1.0 out of 5 starsKindle Edition not fit for reading
4 September 2016 - Published on Amazon.com
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One person found this helpful