At first I thought that I would be irritated by the 'graphic novel' style, but I think it works very effectively, especially to get over some pretty subtle points. I very much liked the graphic means of storytelling. Storytelling makes an emotional appeal to grab the reader and Mission in a Bottle does that even more effectively than would have been the case had Seth and Barry used a classic business book approach. I particularly enjoyed the way they described the turning down of the offer from Nestlé and the acceptance of the one from Coke. It displayed the company's strategy in a way that is not 'fluff', the term of disapprobation used by Richard Rumelt (Good Strategy Bad Strategy: The Difference and Why It Matters) for so many weak strategy statements.
Entrepreneurship students (I teach both entrepreneurship and strategy on an MBA program) would do well to read this book very carefully, as much for what the authors do not say about the entrepreneurial adventure. I told Barry that i was likely to use the book as a set text on my course next year. So I must have liked it a lot.
There are so many theories of entrepreneurship and for every one there are examples of its disproof, While I do make some general statements about what works, each case is different. That's what makes Mission in a Bottle so appealing, because the reader can draw on very specific case material, and realize that, for example, the issues in soft drink distribution do not apply in other sectors, but the 'moral' of the story can still be drawn.
I wish I had read Mission in a Bottle before I wrote my ebook, Telling StartUp Stories: Keep the End in Mind, since Mission in a Bottle is one of the best examples of startup storytelling I have ever encountered.
- Hardcover: 278 pages
- Publisher: Crown Businss (3 September 2013)
- Language: English
- ISBN-10: 0770437494
- ISBN-13: 978-0770437497
- Product Dimensions: 16.5 x 2.3 x 24.1 cm
- Boxed-product Weight: 635 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 126,161 in Books (See Top 100 in Books)