A wonderful biography of an academic theory, written with love by its founder. Just as Mr Thaler has made this science more Human, so he also writes for Humans, making something so complex and sophisticated seem simple, relevant, and easy to understand - even for beginners like me. Thank you!
This is an excellent introduction to behavioural economics. The book provides a very interesting history trip through the development of numerous influential theories. I highly recommend it to anyone interested in how people make choices and how these choices impact market outcomes.
This is a very readable book about economics; or rather about what economics got wrong and how to create a more realistic version of the economic dogmas so dearly clung to by many economists and their followers.