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Microtrends Squared: The New Small Forces Driving Today's Big Disruptions Paperback – 1 April 2018

4.6 out of 5 stars 44 ratings

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Product details

  • Publisher : Simon & Schuster; Export edition (1 April 2018)
  • Language : English
  • Paperback : 432 pages
  • ISBN-10 : 1501191829
  • ISBN-13 : 978-1501191824
  • Dimensions : 15.24 x 2.79 x 22.86 cm
  • Customer Reviews:
    4.6 out of 5 stars 44 ratings

Product description

About the Author

Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends and has written for The Wall Street JournalPolitico, and other publications.

Meredith Fineman is the founder of FinePoint, a PR firm turned leadership company that elevates individuals, with a focus on women in positions of power. She is also a freelance writer of twelve years, with bylines in Harvard Business ReviewForbes, Inc., Entrepreneur, Elle, Marie Claire, Fast Company, and more.

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4.6 out of 5 stars
4.6 out of 5
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Top review from Australia

Reviewed in Australia on 14 March 2019
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Top reviews from other countries

Rune
5.0 out of 5 stars Interesting trends
Reviewed in the United Kingdom on 25 December 2018
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Bhuvana Arasu
5.0 out of 5 stars Good book
Reviewed in India on 15 December 2019
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Murali Sundaram
5.0 out of 5 stars Review on micro trends
Reviewed in India on 11 September 2018
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Dan Lazar
5.0 out of 5 stars Thought-provoking and insightful read
Reviewed in the United States on 24 May 2018
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Bobbo
5.0 out of 5 stars Suddenly mere mortals like me have a primer on the mathematics that predict ...
Reviewed in the United States on 21 May 2018
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4 people found this helpful
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