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microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand Paperback – 6 February 2013
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From the Back Cover
Transform passion into pure profit, build a mini-business empire and start living the dream today!
How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business.
With inspiring business success stories from around the world, microDOMINATION will show you how to:
- turn your love of blogging and social media into money in the bank
- take advantage of the boundless entrepreneurial opportunities available online
- attract and connect with your customer-base using proven social media marketing techniques
- escape the daily grind and become your own boss.
More than five years ago I started following Trevor's ideas, which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn't feel like work--we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going!
--David Meerman Scott, international best-selling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese
About the Author
Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by SmartCompany.com.au as one of the 25 Best Business Blogs in Australia. Visit www.trevoryoung.me or follow on Twitter @trevoryoung.
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