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Measuring the Networked Nonprofit: Using Data to Change the World by [Kanter, Beth, Paine, Katie Delahaye]
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Measuring the Networked Nonprofit: Using Data to Change the World 1st Edition, Kindle Edition

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Length: 336 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.

  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

From the Back Cover

"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world."

?Guy Kawasaki, author, Enchantment; former chief evangelist of Apple

Measuring the Nonprofit World

"Read Measuring the Networked Nonprofit to help you figure out what kind of results you're getting, and then figure out to get even more effective."

?Craig Newmark, founder, craigslist,

"Measuring the Networked Nonprofit is essential reading for any nonprofit leader trying to figure out what social media can do for her organization?and what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, and metrics, and make them accessible to techies and technophobes alike."

?Kathy Reich, Director of Organizational Effectiveness Grantmaking, The David and Lucile Packard Foundation

"This book is the cutting edge of evaluating the effectiveness of social media and goes beyond methods to show that measurement is about strategic thinking and evidence-informed action."

?Michael Quinn Patton, author, Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use

"The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!"

?Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society

"The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: 'How do we measure the effectiveness of our nonprofit's networked social media efforts?' This is a readable, practical book!"

?Howard Rheingold, author, Net Smart: How to Thrive Online

"Measuring the Networked Nonprofit is a must-read for anyone in the social good sector. The authors are both funny and talented storytellers. Stop reading this stupid blurb and go read the book."

?Shel Israel, coauthor, Naked Conversations and Forbes contributor

"In a new world of social media and big data, the authors cut through the noise to help you design and measure campaigns."

Product details

  • Format: Kindle Edition
  • File Size: 6883 KB
  • Print Length: 336 pages
  • Publisher: Jossey-Bass; 1 edition (5 October 2012)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B009N3IZ5M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #648,860 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.9 out of 5 stars 12 reviews
Kalen Cap
4.0 out of 5 starsWorthwhile in measures
22 January 2013 - Published on
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8 people found this helpful
5.0 out of 5 starsLove it
15 December 2018 - Published on
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Randy K. M.
5.0 out of 5 starssocial networking for NGOs
8 October 2012 - Published on
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5 people found this helpful
5.0 out of 5 starsa complete package!
26 October 2013 - Published on
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One person found this helpful
Zan L. Mccolloch-lussier
5.0 out of 5 starsMust read for anyone communicating on behalf of a nonprofit
23 October 2012 - Published on
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3 people found this helpful