Bernadette has written several books that I'm working my way through. This one is the most important IMO.
Before anyone can even begin to create a product or service we must first understand the mindset and worldview of the potential user of our product or service. Not doing that is to court a massive waste of time, if not disaster.
In this book, Bernadette offers tons of examples on how we can discover our potential customer's mindset and worldview. Then how to create and offer the product or service they want. Or maybe need.
- Audible Audiobook
- Listening Length: 3 hours and 3 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com.au Release Date: 22 January 2016
- Whispersync for Voice: Ready
- Language: English, English
- ASIN: B01AWQ29LY
- Amazon Bestsellers Rank: 6,232 in Audible (See Top 100 in Audible)