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Masters of Craft: Old Jobs in the New Urban Economy by [Ocejo, Richard E.]

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Masters of Craft: Old Jobs in the New Urban Economy Kindle Edition

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Length: 358 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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"A wonderful contribution to the field. Masters of Craft is an engaging and well-written addition to the emerging literature on aesthetic labor and the changing social meaning of jobs - particularly now in the postrecession era, when many manual labor jobs have disappeared. I truly enjoyed this book." Yasemin Besen-Cassino, author of Consuming Work: Youth Labor in America  
"Masters of Craft is a great read. Ocejo's rich case studies of barbers, bartenders, distillers, and butchers reveal how workers in seemingly functional occupations can come to view their work as a form of art. This is an important book that demands attention and that will influence how scholars approach the intersection of work and taste." Timothy J. Dowd, Emory University

Product Description

How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupations

In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.

In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into “cool” and highly specialized upscale occupational niches—and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.

Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today’s postindustrial city.

Product details

  • Format: Kindle Edition
  • File Size: 7760 KB
  • Print Length: 358 pages
  • Publisher: Princeton University Press (24 April 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01N55W14A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #485,610 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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