This Kindle book of 174 pages contains a set of articles on the subject of engineering growth into a business published by Dr. McKaskill. These articles have been published across a range of established business magazines and well established internet e-magazines or portals. In the majority of cases, each article addresses a single issue critical to the success of the major topic. Most articles are between 500 – 800 words allowing the reader to choose topics in any order and to read as much as time permits in a single session.
The book has been structured into four sections, each comprising articles appropriate to that topic. Those sections are:
PART ONE: STRATEGY
PART TWO: MARKETING
PART THREE: STRUCTURE
PART FOUR: RISK MANAGEMENT
Dr. McKaskill has extensive practical experience as an entrepreneur and uses this hands-on knowledge to ensure that his articles are directed towards the practicing entrepreneur with highly pragmatic advice. Because of his extensive academic qualifications, he is able to relate theory to practice in a manner which brings insights into everyday problems faced by entrepreneurs.
Dr. McKaskill has published extensively across a range of topics critical to entrepreneurial success including books on venture growth, selling a business, raising angel and venture capital, angel investing and acquisition strategy.
Dr. Tom McKaskill:
Global serial entrepreneur, educator, author and angel investor, Dr McKaskill is an authority on how entrepreneurs’ start, develop and harvest their ventures. He is the world’s expert on exit strategies for high growth enterprises. His experience includes multiple start-ups in the UK and USA, raising venture capital twice, undertaking two acquisitions and strategic trade sales of three businesses.
Dr. McKaskill has qualifications in Economics, Accounting, Marketing and Manufacturing. Recently retired from the Richard Pratt Chair in Entrepreneurship at the Australian Graduate School of Entrepreneurship, Dr. McKaskill is the author of 14 books covering such topics as new venture growth, raising venture capital, selling a business, acquisitions strategy and angel investing.