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Marketing has no off switch! Kindle Edition
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|Length: 363 pages||Language: English|
A practical guide to marketing your small business. From one of Australia's leading marketers, this book profiles the RAPID Marketing Model developed by the author - Hunter Leonard. Research, Analyse, Plan, Implement and Detect are the five steps to more effective marketing that gets results. Perfect for the SME(Small to Medium Enterprise) Business Owner who wants to DIY their marketing. Full of practical advice, definitions and descriptions of marketing concepts, case studies of successful application and practical exercises for the business owners this is a great investment in marketing for your business.
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