The text is adequate. It was required for a freshman level marketing class I had not completed yet in my final semester of undergraduate. It’s written at a lower reading level and makes a deliberate effort to highlight key concepts.
Thankfully the connect code was not required so I was able to purchased a used copy in very good condition.
- Hardcover: 784 pages
- Publisher: McGraw-Hill Education; 14 edition (9 February 2018)
- Language: English
- ISBN-10: 9781259924040
- ISBN-13: 978-1259924040
- ASIN: 1259924041
- Product Dimensions: 21.8 x 3 x 27.9 cm
- Boxed-product Weight: 1.7 Kg
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