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Marketing Research: Methodological Foundations Hardcover – 20 Oct 2009

4.5 out of 5 stars 10 ratings

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Product details

  • Hardcover: 604 pages
  • Publisher: South-Western Pub; 10 edition (20 October 2009)
  • Language: English
  • ISBN-10: 0324359950
  • ISBN-13: 978-0324359954
  • Product Dimensions: 20.3 x 3.2 x 25.4 cm
  • Boxed-product Weight: 1.3 Kg
  • Customer Reviews:

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James Clarke
5.0 out of 5 stars Great Marketing Research Textbook
Reviewed in the United States on 21 July 2014
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Scray
3.0 out of 5 stars Ok book
Reviewed in the United States on 7 September 2013
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5.0 out of 5 stars Good writing & deatails
Reviewed in the United States on 26 June 2018
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Mohamed safi
5.0 out of 5 stars It is very structured, academic, and well defined ...
Reviewed in the United States on 5 November 2017
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Jan M
5.0 out of 5 stars Five Stars
Reviewed in the United States on 14 June 2015
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Veronica G. Lagred
4.0 out of 5 stars Just in time!
Reviewed in the United States on 25 May 2015
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Kindle Customer
4.0 out of 5 stars It's an easy read if you've taken other marketing courses and/or stats
Reviewed in the United States on 12 September 2014
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Derek Peterson
4.0 out of 5 stars Better than the class
Reviewed in the United States on 3 April 2010
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Stacy Benton
5.0 out of 5 stars Five Stars
Reviewed in the United States on 4 September 2015
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shabi
5.0 out of 5 stars Great book
Reviewed in the United States on 18 March 2013
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