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Marketing Research Hardcover – 17 February 2009

3.7 out of 5 stars 17 ratings
Edition: 8th

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About the Author

Carl McDaniel, Jr. is currently Professor and Chairman of the Department of Marketing at University of Texas, Arlington.  He received his Ph.D. from Arizona State University in 1970, joining the faculty at UTA the same year.  He has extensively published in the areas of marketing basics and marketing research.  He is the author of over twenty textbooks.  He is on the editorial board of the Journal of Business Research, is an ad hoc reviewer for the Journal of the Academy of Marketing Science, and a member of the Board of Directors for the North Texas Higher Education Authority.  In the spring of 1995 he served as a senior consultant to the International Trade Centre in Geneva, Switzerland; was an invited lecturer at the Ecole Superieure de Commerce in Pau, France for the past four springs; and recently lectured at eighteen universities in Latin America.  Dr. McDaniel was named a Distinguished Fellow of the Southwestern Marketing Association in 1992.

Product details

  • Publisher ‏ : ‎ Wiley; 8th edition (17 February 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 792 pages
  • ISBN-10 ‏ : ‎ 0470087021
  • ISBN-13 ‏ : ‎ 978-0470087022
  • Dimensions ‏ : ‎ 21.15 x 3.18 x 25.7 cm
  • Customer Reviews:
    3.7 out of 5 stars 17 ratings

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Ed
2.0 out of 5 stars Worth the money I guess.
Reviewed in the United Kingdom on 17 April 2015
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Dennis Garrett
5.0 out of 5 stars Great book worth it!!
Reviewed in the United States on 30 September 2015
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3.0 out of 5 stars Three Stars
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A guy
2.0 out of 5 stars It's provide a nice overview of surveys and research in general
Reviewed in the United States on 4 July 2014
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Mimi
3.0 out of 5 stars Book is not always available to students
Reviewed in the United States on 13 June 2013
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