- Paperback: 600 pages
- Publisher: Pearson; 7 edition (1 February 2011)
- Language: English
- ISBN-10: 013217684X
- ISBN-13: 978-0132176842
- Product Dimensions: 21.2 x 2.2 x 28 cm
- Boxed-product Weight: 1 Kg
- Average Customer Review: Be the first to review this item
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Marketing: Real People, Real Choices Paperback – 1 Feb 2011
ISBN-13: 978-0132176842 ISBN-10: 013217684X Edition: 7th
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Most helpful customer reviews on Amazon.com
Amazon.com: 108 reviews
Best Textbook I Have Had. Ever.
2 December 2014 - Published on Amazon.com
3 people found this helpful.
I got this for my online Marketing Class. The book is very easy to read, and it's even easier to find most concepts for quick reference during papers and quizzes. It's got a great breadth to it, and the writer must have been open-minded since it includes a lot of what I would think of as niche examples of things (Kevin Smith, greetings in Japanese stores, etc). It's a fun book as far as textbooks go.
4 January 2019 - Published on Amazon.com
I needed this for school and found it really helpful and enlightening even outside of the classroom!
28 January 2018 - Published on Amazon.com
I got it for class but I really didn't need it and the information in this book can be found on the internet easily. I would just ask someone in class what the chapters and read about it on the internet
17 January 2019 - Published on Amazon.com
I received the loose leaf book and the access code that also included the ebook. This price was a great save since my bookstore was charging 230.00 for the access code only, no loose leaf book.
19 August 2018 - Published on Amazon.com
Bought this book for a college class. I'm really happy with how informative the book is.