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Marketing Mistakes and Successes Paperback – 17 Feb 2009

4.2 out of 5 stars 20 ratings
ISBN-13: 978-0470169810 ISBN-10: 0470169818 Edition: Anniversary

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Product details

  • Paperback: 416 pages
  • Publisher: John Wiley & Sons; Anniversary edition (17 February 2009)
  • Language: English
  • ISBN-10: 0470169818
  • ISBN-13: 978-0470169810
  • Product Dimensions: 16.4 x 1.5 x 21.6 cm
  • Boxed-product Weight: 454 g
  • Average Customer Review: Be the first to review this item

Product description

About the Author

Robert F. Hartley is currently professor emeritus in the marketing department at Cleveland State University.

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