- Paperback: 416 pages
- Publisher: John Wiley & Sons; Anniversary edition (17 February 2009)
- Language: English
- ISBN-10: 0470169818
- ISBN-13: 978-0470169810
- Product Dimensions: 16.4 x 1.5 x 21.6 cm
- Boxed-product Weight: 454 g
- Average Customer Review: Be the first to review this item
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Marketing Mistakes and Successes Paperback – 17 Feb 2009
ISBN-13: 978-0470169810 ISBN-10: 0470169818 Edition: Anniversary
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About the Author
Robert F. Hartley is currently professor emeritus in the marketing department at Cleveland State University.
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Most helpful customer reviews on Amazon.com
Amazon.com: 20 reviews
Five Stars4 February 2016 - Published on Amazon.com
One of my favorite book with many case studies
Some really good cases in here20 April 2013 - Published on Amazon.com
Had to buy for a class, but I really enjoyed this. The cases were detailed and thoroughly explained the situation. I bought this used from amazon and recommend doing the same.
Where the Distinction10 February 2014 - Published on Amazon.com
In general, this is a good book that highlights some great marketing cases. I have several of the previous additions and I appreciate the value of relatively recent and not so recent marketing examples discussed. However, I was hoping to have more distinct cases in this addition. Instead, the book covers many of the same cases as previous additions with only a few new examples.
Matt and Desi
Good7 January 2013 - Published on Amazon.com
Didn't have any issues at all. Got it in a decent time. It was the correct book I needed for school.